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Industry insights PREDICTIONS

Industry predictions What’s to come in the year ahead? We ask industry experts how they think this year will pan out and what will be the hottest trends... Kath Hudson, editor, Spa Business Handbook

“Environmental degradation has given unprecedented importance to nature and sustainability” Nils Behrens, Lanserhof, chief marketing officer




act with full respect for nature are in line with consumers’ new expectations and needs. I am sure that between all these newly gained perspectives and opportunities, the desire for deceleration will remain and possible worries or fears of physical and especially psychological overstrain will arise. This makes it all the more important for wellness and health resorts to be a safe and natural place which provide support, increase wellbeing and promote regeneration. After all these draining months and intense changes, having a place where you feel secure, understood and welcomed is all the more important. In order to be perceived as a safe haven for guests, spas must present themselves as a strong partner which has successfully mastered times of crisis and adapted to the needs of guests. A trustworthy concept in an atmosphere close to nature will be a great opportunity for the wellness and health industry. photo: Luke Walker

he pandemic has made it clear that wellness is a worldwide, red-hot public health issue. The imposed standstill gave people the room to change, rethink and reset their priorities and they have asked themselves questions about where and how they want to live. In my experience, the common thinking is that people have a need and desire for more wellbeing; greater security and familiarity; a greater connection to nature and sustainability; peace and deceleration and a healthy lifestyle. But it isn’t just the pandemic which has had an impact on the wellness industry. Extreme, ongoing environmental degradation has given unprecedented importance to nature and sustainability in wellness. Acting sustainably and protecting our precious natural environment impacts wellnessoriented architectures and concepts. As a result, healthy environments which sustainably improve people’s lives and

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