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BC SoftWear Ltd Unit 2a St Peter’s Road, Maidenhead, Berkshire, SL6 7QU UK

Tel: +44 (0)845 210 4000 email: LinkedIn: bc-softwear-ltd Twitter: @BCSoftwear Facebook: @BcSoftwear

Barbara Cooke, founder and managing director

Background BC SoftWear is the leading textile supplier for luxury hotels and spas in the UK, France and worldwide. Products are designed for the most discerning customers, where quality and exceptional performance are the standard. British-based, BC SoftWear was launched in 2002 by founder and managing director, Barbara Cooke. The company provides expertise in the manufacture of exceptional quality spa linen, luxury bathrobes and footwear to 34 countries worldwide, and is renowned for its unique understanding of the spa and hotel markets. With an enviable reputation for supreme quality towels and robes that stay softer and fluffier for longer, we guarantee our clients will receive exceptional customer service and reliable supply, with many items immediately available from the UK warehouse.

Main products and services BC SoftWear is unique in its exceptional level of off-the-shelf stock items and fast service. We moved to a larger premises to increase capacity and enhance efficiencies, so there’s no waiting for stock and fast reliable service. We supply pure spa linen for the most luxurious spas: superior 300 thread count, 100 per cent cotton sheets, duvets, duvet

covers and pillows to fit the treatment couch. Our new, eco-savvy SmartSoft® range, includes jumbo sheets, couch covers and header towels to provide exceptional luxury and softness; luxury bathrobes with sizes from age two-years-of-age to 4XL, because we think about your clients’ needs; spa and hotel footwear with a unique anti-slip sole certification; couch covers, lounge chair covers, fleecy blankets, spa carry bags and a full range of towelling spa accessories. We believe an exceptional treatment begins with the touch of the bathrobe and the smooth feel of the spa linen on your skin. Your luxury spa experience begins with BC SoftWear.

USPs BC SoftWear’s eco philosophy is evident throughout the product range. We manufacture exceptionally large spa towels to reduce the number of towels required during a treatment, accelerate the treatment turnaround, reduce drying times and minimise laundry costs. Bathrobes provide superior luxury with exceptional quality. SupremeSoft spa linen absorbs less oil, repels odours and stays fresh longer.

Where in the world? In addition to the UK, we have BC SoftWear agents in France and Germany and supply to 34 countries worldwide.

Top clients Spa brands: Bamford, Gatineau, Germaine de Capuccini, Oskia Skincare, La Mer, L’Occitane, Voya. Spas and hotels: Bernard Loiseau, Carden Park, Champneys, Center Parcs Aqua Sana, Chewton Glen, Cowshed Spas, Galgorm Spa & Golf Resort, Pennyhill Park, The Deep Nature Group, Relais Châteaux, Rockcliffe Hall and many more.

Future plans We develop products based on customer needs. Our latest collection, SmartSoft,® offers responsible, sustainable luxury that includes bathrobes, spa linen and towels, which have been rigorously tested to guarantee performance, robustness and longevity. SmartSoft® which includes the SmartKnit towel range, is an energy saving collection designed to conserve 70% energy and reduce costs both in the laundry room, as well as in longevity, since the entire collection is snag free, made from knitted technology. BC SoftWear provides sustainable solutions from the hotel bedroom to the spa treatment couch.

Who’s who? Barbara Cooke, MD; Sam Cooke, sales director; Vita Douce, France agent, SPA BUSINESS HANDBOOK 2021 – 2022 193