Spa Business Handbook 2016

Page 211

COMPANY PROFILES

Noel Asmar Group Inc 306-2630 Croydon Drive, Surrey, British Columbia V3Z 6T3 Canada

Tel: +1 604 534 9667 Fax: +1 604 534 9668 Email: info@noelasmar.com Twitter: @noelasmargroup

E XC LU S I V E C O L L E C T I O N O F R E A D Y T O W E A R S PA A N D H O S P I TA L I T Y U N I F O R M S

LinkedIn: www.linkedin.com/company/noel-asmar-group-of-companies

Facebook: www.facebook.com/NoelAsmarGroup www.noelasmaruniforms.com

Background CEO and creative director, Noel Asmar, founded the company in 2002 with SpaUniforms.com, which has since expanded under Noel Asmar Group Inc. Known & trusted for her ability to design for function and movement, while bringing high quality tailoring and fabrics to the stylish uniforms she delivers, Noel and her team are passionate about creating clothing and accessories that make people feel good.

Main products and services Noel Asmar is a premium ready-to-wear uniform brand with a comprehensive design process that takes into account all aspects of the hospitality and wellness experience. Supplying the industry’s need for quality, stylish uniforms available on demand, Noel Asmar carries product on the shelf for convenience and efficiency. Spa operators can create a beautiful and branded uniform program from ready-to-wear styles, without sacrificing the time and financial investment required with bespoke programs. Dedicated to providing expert tailoring and superior fit, Noel Asmar offers elegant and functional tunics, suiting, shirting, fitness apparel and more for every department role. The brand continues to support spa operators’ needs with an

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emerging women’s fashion line and a growing retail collection that includes Italian leather handbags and natural soy candles.

USPs Noel Asmar is a design-driven firm, guided by a value-based company culture. The company is reliable, professional and easy to work with. It specialises in very stylish, high-quality ready-to-wear tunics, suiting, shirting and fitness apparel for men and women that is available year round for clients’ operational convenience and with worldwide shipping. Noel Asmar has the widest selection of tunics available online, in a variety of colors and in sizes ranging XXS to 5XL.

How many spas do you supply? Noel Asmar supplies over 10,000 spas and resorts in more than 4,000 cities in 60+ countries worldwide.

Top clients Starwood Hotel & Resorts; Four Seasons; Elizabeth Arden Red Door Spas, The Ritz Carlton; Elizabeth Arden PRO; WTS International; Woodhouse Day Spas.

Plans for 2016 The launch of the new hospitality collection - front desk, bellman, concierge and F&B.

Noel Asmar, CEO, founder and lead designer

This year will also mark the launch of the company’s contemporary women’s fashion collection. Noel Asmar is also proud to be dressing the Canadian Equestrian Team for the Rio 2016 Olympic Games.

Who’s who? Noel Asmar – CEO, founder/lead designer; Chris Canavan, CRO; Geoff Robinson, CFO; Allison Nassey, client relations director

What the clients say “Noel Asmar and her great team at Noel Asmar Uniforms have given us the best start as a uniform partner: flattering, great cut, professional-looking and elegant designs with such an accommodating professional and responsive customer service.” Tracy May-Harriott, international director of education and business development, Elizabeth Arden PRO “After years of searching for stylish, practical spa attire for our staff we finally found Noel Asmar. Their uniforms are beautifully created and the materials are thoughtfully chosen. Our employees feel confident and professional wearing them which translates into delivering superior guest service.” Kathleen Wiker Fuller, director of spa and salon, Four Seasons Hotel St. Louis SPA BUSINESS HANDBOOK 2016 211


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