sportsmanagement.co.uk

March 2020 Vol 24

@sportsmag

Cricket World Cup delivered £350m boost The ICC Cricket World Cup has been credited with delivering a £350m economic boost to the UK. An economic impact and benefits analysis, carried out by The Sports Consultancy, shows that the tournament generated a financial impact through money spent in the host economy by event visitors and organisers, business to business supplier contracts and broader consumer spend. According to the study – carried out on behalf of the International Cricket Council (ICC) – London attracted the most direct economic impact of almost £65m, while semi-final venues Manchester and Birmingham saw a boost

■■The event had a global audience of 1.6 billion

of £36.3m and £29.7m respectively. “The rise of cricket tourism is clearly

The tournament had a positive effect on hospitality too, with more

demonstrated with almost 20 per cent

than 500,000 bed nights generated,

of attendees coming from overseas

resulting in a direct income of £46.5m.

and a total of 85 per cent of ticket-

"The Cricket World Cup 2019 was an outstanding success across all measures

buyers coming from out of town with cricket fans increasingly prepared

which is further underlined by this report,"

to travel to support their team."

said ICC chief executive Manu Sawhney.

More: http:moRe //lei.sr/Z5f6w_P Read online

The World Cup was an outstanding success across all measures Manu Sawhney

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