Spa Business 4 2023

Page 24

MENU ENGINEERING by Megan Whitby, assistant editor

At your service We reveal some of the latest, most thought-provoking spa and wellness treatments, programmes and experiences from around the world

Medieval beer baths in Belgium

The baths are filled with beer, water, yeast and hops

Bath & Barley, Bruges, Belgium 60 minutes €99 (US$111, £85)

PHOTO: BATH & BARLEY

A new subterranean spa in Bruges, Belgium is tapping into a wellbeing tradition from the Middle Ages which is claimed to cleanse people’s skin and improve their mental health. Bath & Barley’s signature package sees guests bathe in a mixture of warm beer, water, yeast and hops while enjoying a draught of the drink as they sit in their tub. Guests complete the experience by relaxing on a bed of straw – another age-old practice which is believed to relieve sore joints and muscle pain. This is the second site operated by the Belgian beer day spa brand, which opened its flagship location in Brussels two years ago.

Sustainable bee therapy creates a buzz in Scotland Monachyle Mhor Hotel, Perthshire, Scotland 45 minutes

Massaging vibrations come from bee hives under the beds

£80 (US$103, €92)

PHOTO: SHUTTERSTOCK/SHAIITH

Apitherapy – AKA bee therapy – is taking flight in Scotland where the vibrations of 60,000 honey bees are being used to massage and calm guests. Herb Majesty is the company behind the offering and owner Charlotte Blackler says the vibrations from the bees’ wings have a positive energising effect which calms and relaxes. During the experience, guests lie in one of six wooden ‘apipod’ huts on a sheepskin-covered bed with a bee hive nestled underneath. The bees then come and go freely through a hive entrance and are separated from guests by a mesh screen meaning only sounds and smells pass through. “You de-stress listening to the sounds of the bees going about their daily life, surrounded by the aromas of honey, propolis, nectar and pollen,” Blackler says.

PHOTO: CHARLOTTE BLACKLER

24 spabusiness.com issue 4 2023


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