Spa Business 3 2023

Page 72

PHOTO: THE FARM AT SAN BENITO

PHOTO: SPA EVOLUTION

ANNIVERSARY SPECIAL

Spas will go back to basics, but offer more evolved approaches such as earth-to-body rituals by The Farm at San Benito

Ana Crawford Spa Evolution What trends are impacting spas the most?

The modern obsession with the digital age and technology has become a real threat to societal wellbeing. Anxiety and depression are skyrocketing and the soaring pace and expectations of today’s modern lifestyles are taking their toll. This is, of course, great for business as people rely more heavily on our industry to switch off and for nurturing connections, but devastating for wellbeing unless a vast global shift is made.

A deep connection with nature will continue

In recent years, we’ve been inching closer to holistic integration where wellness and water are playing much larger roles and facilities are more high-tech and well-considered. It’s exciting to be a part of this movement and I expect it to continue, but in parallel with simplicity. Spas will go back to basics, but with more multidimensional and evolved offerings with a modern edge – continuing to 72 spabusiness.com issue 3 2023

PHOTO: THE FARM AT SAN BENITO

How do you hope the industry will look in 2050?


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