Spa Business 3 2023

Page 64

Sammy Gharieni Gharieni Group What keeps you motivated?

I’m inspired by finding solutions and new ways of doing things. If you want to continue to grow, you must innovate and think outside the box. What’s been your biggest life lesson?

Over the years, the main thing I’ve come to realise is that, for me, having a purpose in life and work is completely integrated. How has the sector evolved?

The biggest leap for Gharieni has been introducing technologies into traditional treatment beds – from binaural acoustic and vibrational frequencies and far infrared to chromatherapy and plasma light therapy. Most recently, music and sound systems in treatment tables can now even respond in real time to the position and speed of massage movements. What trends are impacting spas the most?

Today’s spa visitors are now looking for both mental and physical benefits. Pampering is no longer the sole objective. They seek mental fitness, health optimisation and take-home value. How can the industry realise its potential?

Increasingly, consumers are looking for evidence-based claims to ensure value for their wellness spend. Brands need to work harder than ever to deliver reliable information about the promises they make and to balance scrutiny and authenticity. We’re also in the middle of a convergence of traditional spa and wellness approaches and medical and wellness practices – integrative wellness. This means that the industry must continue to work with the latest science to deliver more targeted and bespoke experiences to educate wellness consumers. What innovations do you foresee?

Treatments which combine high tech and high touch – harnessing the power of technology to augment and accelerate the wellness experience. 64 spabusiness.com issue 3 2023

PHOTO: GHARIENI GROUP

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