Spa Business 3 2023

Page 56

ANNIVERSARY SPECIAL

Amanda Al-Masri Hilton Hotels & Resorts What have your career highlights been so far?

How has the industry evolved?

Hilton’s 2023 global trends report shows that more than half of the 8,000 people surveyed are looking to engage with wellness experiences when they travel. The audience has become increasingly diverse and their expectations are expanding too. Most hoteliers now engage with wellness in some way at the full-service and luxury level. However, areas once considered “cutting edge” – luxury

PHOTO: HILTON HOTELS & RESORTS

Getting Hilton’s newly-created role of global vice president of wellness is truly the job of my dreams. However, there’s been an accumulation of skills and experience that brought me to this point. Being ambitious, there were times I was tempted to shortcut my way to what I perceived were bigger or newer things. But as I knew – or sometimes learned the hard way – there’s no replacement for hard work. While I have no illusions that I still have much to learn, especially in an industry as dynamic and diverse as ours, I’m so proud of what I’ve achieved so far.

At times, I was tempted to shortcut my way to bigger things... but there’s no replacement for hard work

A deal with Peloton shows Hilton’s commitment to widespread wellness PHOTO: PELOTON

56 spabusiness.com issue 3 2023


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