Spa Business 3 2023

Page 116

RESEARCH

by Jenny Lo, managing partner, Finn Partners in China

ON THE REBOUND

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ffluent Chinese travellers are eager and ready to see the world again. But after almost three years of living with rigid restrictions, what’s now influencing their preferences, concerns and purchases? Before the pandemic, China was the world’s largest source of outbound tourists and by all indications, will continue to be a powerhouse in global tourism. As the country reopens its borders, the world is ramping up to welcome back Chinese tourists. For this reason, global travel practice Finn Partners and marketing firm Consumer Search Group Research collaborated on a study designed to glean insights into today’s Chinese tourists. The report, called Outbound Rebound 2023: The Return of Chinese Travelers, was based on 2,000 respondents (see p119) and

116 spabusiness.com issue 3 2023

Chinese travellers are seeking slow, recuperative travel and want to spend time basking in nature PHOTO: SHUTTERSTOCK/MARIDAV

Research was conducted hot on the heels of the Chinese government easing travel restrictions

PHOTO: FINNPARTNERS

Is your spa prepared for Chinese travellers as they return to the global stage? Fresh research from Finn Partners and CSG highlights the changing needs and behaviours of the world’s largest source of outbound tourists. Jenny Lo reports


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