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David Langridge launches on-demand fitness provider 1FitLife
T
he on-demand fitness
1FitLife will target UK and
sector has a new
European-based operators,
player, following the
offering them a white label
launch of 1FitLife.
digital platform to host both
The brainchild of industry
veteran and entrepreneur
live and on-demand content via US platform Intelivideo.
David Langridge – a former global marketing director for Fitness First and founder of Connected Fitness Labs – the company will produce a wide range of virtual fitness content and looks to tap
1FitLife will target UK and European-based operators
into the rising popularity of exercise apps.
“Fitness providers are
1FitLife has secured a platform Wexer to host its own channel, and has also worked with Fitbench to create exercise videos.
of fitness clubs will have
increasingly attempting
incorporated virtual fitness in
By 2020, most clubs will have incorporated virtual fitness
to monetise digital fitness
some form, but few have the
and there’s a market for it,”
expertise to make it work.”
David Langridge
it’s estimated the majority
deal to supply virtual fitness
Langridge said. “By 2020, More: http://lei.sr/D4Z4X_H
Fusion and Active Life merge – £11.5m earmarked for facilities Leisure operators Fusion
for the council’s three main
Lifestyle and Active Life
leisure centres and then
package will result in
have committed to investing
work with Fusion to deliver
the refurbishment and
£11.5m in improving facilities
an investment package of
redeveloping of the leisure
in Kent, following the signing
circa £11.5m into Kingsmead
centres – including the
of a long-term lease deal with
Leisure Centre in Canterbury,
creation of extended and
Canterbury City Council.
Herons Leisure Centre in
improved fitness facilities,
Herne Bay and Whitstable
new family-friendly play
Swimming Pool.
facilities and on-site cafés.
The deal will see Active Life enter into 50-year leases
The investment
As part of the deal, Active
Active Life has signed 50-year leases for three facilities
Life – set up as a local charity to operate the sites – will become a subsidiary of Fusion,
There’s a demand for greater efficiency and innovative thinking Peter Kay
but will continue operating with an independent identity and a local board. Peter Kay, CEO of Fusion,
“This partnership between Fusion and Active Life allows both organisations to further
added: “In an increasingly
their charitable objectives
challenging environment
and delivers significant
for local authority leisure
improvements to the council’s
services, there is a demand for
leisure facilities.”
greater efficiency and more innovative thinking.
More: http://lei.sr/q5h5m_H