International news Honor Yoga to double number of locations in 2019
Y
oga studio operator
looking to tap into the rapidly
Honor Yoga has
growing popularity of yoga.
revealed plans to expand its footprint
According to the Yoga in America Study, conducted
and stretch its presence
by Yoga Journal and Yoga
across the entire US market.
Alliance, the number of
The chain, which currently
yoga practitioners in the
operates 10 sites in the
US has grown by more than
state of New Jersey, has
50 per cent since 2012.
set its sights on a nationwide expansion push driven by franchising. It currently has 25
Honor Yoga has 10 sites open and another 25 in its pipeline
locations in various stages of development in the states of North Carolina, California,
According to Turco, Honor
“Yoga is the most popular
Florida, Ohio and Indiana – all
Yoga seeks to disrupt the
alternative health approach
of which are due to open
popular model of yoga studios
in the US,” Turco added. “The
by the end of the year.
by providing yoga for all.
number of adults practising
In total, the brand plans to open 100 studios by 2023. Founded by entrepreneur Maria Turco, the operator is
Yoga is the most popular alternative health approach in the US
“tired of box-like studios”
Maria Turco
“accessible yoga studio”.
She said she had become
yoga is projected to grow to more than 55 million by 2020.”
and sought to establish an More: http://lei.sr/X5v9Y_H
Boutique operator Ritual Gym to open first US site being one of 6,000 members
Ritual Gym will open its first site in the US next month.
at a big gym, we try and stand
The Singapore-based
out by making sure our service levels are personalised.”
company, launched in 2012 by professional mixed martial arts specialist Brad Robinson and fitness coach Ian Tan, has secured a site in Santa Monica, California. The pair will open the studio in May. Ritual Gym currently operates seven studios in Singapore, Brazil, Spain and South Africa. Offering 20-minute HIIT
Ritual Gyms focus on free weights and bodyweight movements
workouts, the Ritual method
20
focuses on free weights and
varied levels of fitness – from
specific needs of members, and
bodyweight exercises.
beginners to elite athletes.
class sizes are capped at 10.
There are four levels of
There is also an emphasis on
Co-founder Brad Robinson
progression to encourage
personalisation – programmes
added: “What people want is
participation from people at
can be adjusted to meet the
personalisation. Rather than
healthclubmanagement.co.uk May 2019 ©Cybertrek 2019
We try and stand out by making sure our service levels are personalised Brad Robinson More: http://lei.sr/w6c9H_H