INTERVIEW
“Because clients are so busy, a special drop-in concept is on offer, so if people get delayed, they can still join in and get their full workout time” Four to five group sessions are offered each day, six days a week and the rest of the time is taken up with privately booked sessions in the same space.
DIFFERENT TRIBES
“We have the ‘before work’ crew, followed by the ‘school run mums’,” says Dyson. “In the daytime we have 121 sessions for women who have flexible working schedules, such as freelancers and celebrities/ media people. Evenings are then taken up with the after-work crew of professionals, often in high pressure roles who are working long hours.”
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Because Hiitgirl clients are so busy, a special drop-in concept is on offer, so even if people get delayed, they can still join in and get their full workout time. It’s proven to be very popular. In term-time, the studio partners with a local school to offer a School of Sweat course for pupils aged 15-16 which comprises structured HIIT sessions, along with supporting information around body confidence and related mental wellness issues. This school exercise programme is growing in popularity as this age group come on stream as consumers and adopt a wellness lifestyle.
healthclubmanagement.co.uk May 2018 ©Cybertrek 2018
Dyson says the entire programme at Hiitgirl is also constantly being refined and extended: “We’re currently developing a wider range of experiences to enhance our core offer,” she explains, “Including things such as mobility and recovery workouts, and complementary activities around nutrition and behaviour change. “We’re also looking at how we can monetise the concept outside of our studio, with videos, apps and content licensing being a natural progression.” ● Find out more: http://hiitgirl.com