PT stretch them, but the truth is most people just don’t do it! Flexology provides a real estate environment where individuals can stretch and push their boundaries. Our flexperts can safely push them to their limits. Were you tempted to include other body work services such as massage or yoga? Although all of our flexperts have a specialism in some type of body work – whether that be osteopathy or Pilates – we were clear from the outset that we just wanted to provide stretching, in order not to dilute the message or create unnecessary confusion. What are your plans for the future? I think assisted stretching will become very popular in the UK, as people start to understand that they need to take care of their bodies and then start to feel the benefits of assisted stretching. We have only been open a month and we still have lots of exciting opportunities to explore and enquiries to follow up. One thing we are looking into is partnering with local health and fitness operators, sending flexperts into their clubs to offer sessions. Going forward, we are also planning to create a Flexology Institute, where therapists can do the training and become certified flexperts, even if they are not working with us.
Flexology offers different stretch programmes based on clients’ goals Our second London site will open imminently, and then we plan to open one every six months, focusing on London to start with, but eventually
going international. London is an ideal city to establish the concept, because it offers so much and people are always open to new ideas.
■ PRICING Three treatment lengths are on offer: 15, 25 and 55 minutes. ● A single 15 minute session: £28 ● A single 55 minute session: £80 ● 10 x 15-minute sessions: £220 ● 10 x 55-minute treatments: £700 ● A number of secondary revenue generators have also been created: a
non-slip stretch mat, water bottles, a loose fitting stretch outfit, fascia release balls and foam rollers, as well as a range of toiletries.
©Cybertrek 2020 January 2020
23