F I T N E S S - K I T. N E T
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PRODUCT INNOVATION Lauren Heath-Jones rounds up the newly-released products in the health & fitness market
Surge Storm takes hydro-inertia training to the next level, says John Halls hysical Company has launched the Surge Storm hydro-inertia training system, an updated version of its Surge system. The Surge Storm is designed to destabilise users in order to maximise their
Surge Storm incorporates innovative design updates that offer new challenges in hydro-inertia training John Halls
training, increase motor skills and optimise movement. It is capable of holding up to 65 lbs (29.4 kg) of water and offers users more training options than the previous model. Users can also create customisable workouts by adjusting the water levels. It features a number of restructured handles with which the user can target different muscle groups by performing a range of different exercises, including grip overhead lifts, single arm farmer carries and battering rams. The Surge Storm boasts a sleek, angular appearance and is available in two colours. John Halls, managing http://lei.sr?a=C5n8P director at Physical Company, says: “Surge
Storm incorporates innovative design updates that offer new challenges in hydro-inertia training. “Surge is a best-seller for us. People love the challenge of attempting to resist and control the water as it crashes from end to end. Surge Storm takes this to the next level and gives greater scope of movement to bring fresh challenges.” Users can customise their workout
http://lei.sr?a=o1a2V fitness-kit.net KEYWORD
PHYSICAL COMPANY
Andrew Kolman on the launch of Matrix Connected Solutions atrix Fitness is set to launch a new digital platform that has been designed to change how health clubs do business. Matrix Connected Solutions is billed as a ‘new digital ecosystem’ that focuses on a club’s goals. It offers a range of digital solutions that can
be tailored to the individual needs of a gym or health club. These solutions include: an asset management tool that allows operators to optimise equipment rotation by tracking usage patterns; a customisable interface that can be used for targeted promotions and branding; a workout tracking The platform features touchless member ID
Our digital ecosystem is built on an open platform, so business owners can use the data they collect to better manage their facility Andrew Colman network that keeps track of member’s fitness data, and a PT portal that connects members with trainers.
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Additional features include Sprint 8, a HIIT programme designed to give users visible results and radio frequency tags for touchless member identification. Andrew Kolman, global director of Technology at Matrix, says: “Our digital ecosystem is built on an open platform, so business owners can use the data they collect to better manage their facility. We also update the software we provide free of charge, so we’re continually raising the bar for technology for the industry.” fitness-kit.net KEYWORD
MATRIX