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THE EVOLUTION OF SPANISH FITNESS A new report provides robust data on the Spanish health and fitness market. Kristen Walsh, associate publisher for IHRSA, reports
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ublished in September 2016 by Management Around Sports, in conjunction with the University of Alcalá de Madrid, The Market Report on Spanish Health Clubs is the most comprehensive survey and overview of the Spanish health club market available. The new report – based on a survey of Spanish clubs completed in early to mid-2016, looking back on data for 2015 – contains information and analysis on the total number of health clubs in Spain, membership structures, pricing information, facility size, amenities offered, health club consumer demographics and much more. KEY FINDINGS According to the comprehensive report, Spain is home to 4,350 health clubs, with an average size of 3,859sq m including outdoor activity space. On average, each club has 3,037 members with an average age of 36.5 years. Spanish health club members are slightly more likely to be female (50.6 per cent) than male (49.4 per cent), with an average monthly cancellation rate of health club membership coming in at 6.7 per cent.
Specialist boutique offerings are emerging strongly in Spain The average monthly membership fee of health clubs in 2015 was €35.10 (plus VAT), while the average monthly income was valued at €42.15 per member including secondary spend (plus VAT) – a 10.4 per cent and 11.6 per cent increase respectively. The results show that in 2015, health and fitness clubs in Spain increased their revenue from monthly membership fees
to €1,186,813, up by 3.8 per cent compared to the revenues in 2014. Total income per health club has grown by 3 per cent from 2014 to €1,405,112 in 2015. In 2015 the average EBIT per club was €181,346 – a 6.18 per cent increase from 2014. The amortisation ratio, plus financing (leasing and rentals) over the total income, was 16.1 per
One growth sector is the personal training studio: facilities that offer one-to-one activities or small group training, with a strong focus on member results – Maria Ángeles de Santiago 78
healthclubmanagement.co.uk February 2017 ©Cybertrek 2017