Frank says that, for the first time, there will be guided tours to help visitors find their way around FIBO 2019 What should the industry focus on at this point in time? To continue the course that’s charted over the past few years: addressing all segments of the population and focusing on health training. Therapy and training will continue growing together and to really make it happen people must be addressed and supported personally. Corporate health should not be underestimated as a growing area. This field is primarily about preventive healthcare. Due to demographic changes and skilled labour shortages employees will have to work for longer on the one hand, and on the other, physical fitness is almost a precondition for lasting professional success. The fitness sector is in a position to give companies helpful options to counteract disorders that are typically associated with office work. The health and fitness industry should secure this market as a source of revenue and increasingly cooperate with the business community.
What are you most excited about at FIBO 2019? FIBO brings people together. This is the most important thing. I look forward to meeting a variety of industry professionals from all over the world. Trade shows are very emotional for me. FIBO creates huge energy and everything revolves around international networking, inspiration and innovation.
At FIBO you can see the directions that the sector is headed. For us as the FIBO team it is vital to absorb all of the valuable feedback. It’s really only by understanding all the expectations and needs of our exhibitors and visitors that we are able to respond to them in a targeted manner, year after year, to continuously develop the event.
©Cybertrek 2019 healthclubmanagement.co.uk February 2019
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