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RESEARCH

New research from Colliers has highlighted the opportunity for real estate developments in the health and fitness industry, as Ross Kirton explains

LIVING THE ‘HIGH’ LIFE

Almost half of people surveyed said what they liked most about their gym was that it was close to home and another 75 per cent were willing to spend more on monthly rent or mortgage payments to be near 74

healthclubmanagement.co.uk September 2019 ©Cybertrek 2019

PHOTO: SHUTTERSTOCK.COM

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he growth of the UK’s health and fitness sector is well documented. With 5.8 million members nationally, it was estimated by Mintel to be worth £3.2 billion in 2018. Separately, Colliers recently conducted a 3,000-person consumer market survey, which revealed 45 per cent of gym goers have increased their gym attendance since 2016, while 71 per cent of people who go to the gym attend more than once a week. But, despite the fact that this is a rapidly growing sector, market penetration is still low. Clearly the UK’s health and fitness market offers great opportunities – for both landlords and operators alike. This is underpinned by a millennial generation who rank spending money on fitness and wellbeing above dining out and drinking. Meanwhile the 50+ market is still relatively untapped and offers steady growth opportunities for incremental spend at branded and family club offers. With increasing numbers of people now favouring healthier lifestyles, consumers are willing to travel further and pay more for the right fitness facilities. Location, location, location – it is a mantra that certainly rings true for the health and fi tness market. Being close to good schools and transport links used to be the top priorities when buying a house; now, gyms are also a key driver.

The over-50s market is still relatively untapped by the fitness industry, offering growth opportunities for clubs

Profile for Leisure Media

Health Club Management September 2019  

Health Club Management is the magazine and online community for decision-makers in the global health club, fitness and gym industry.

Health Club Management September 2019  

Health Club Management is the magazine and online community for decision-makers in the global health club, fitness and gym industry.

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