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news

R

ising levels of lifestyle

public health organisations

disease across the world

should reassess the way

have exacerbated the

they are attempting to

effects of the COVID-

tackle the pandemic.

19 pandemic, according

“We must confront the

to Richard Horton, editor-

fact that we are taking a

in-chief of The Lancet.

far too narrow approach

Horton said the three-

when it comes to managing

decade rise in preventable

this outbreak of a new

diseases had led to a situation

coronavirus,” Horton wrote

where governments and

in the medical journal.

SHUTTERSTOCK.COM/SUZANNE TUCKER

Preventable lifestyle diseases are driving COVID-19

“All of our interventions have focused on cutting lines of viral transmission. The “science” that has guided governments has been driven mostly by

Tackling lifestyle disease is the key to beating COVID-19

TWITTER.COM/RICHARD HORTON

epidemic modellers and infectious disease specialists,

populations – infection with

who understandably frame the

SARS-CoV-2 and an array of

diseases on a background

present health emergency in

non-communicable diseases

of social and economic

What we have learned so far tells us that the story of COVID-19 is not so simple

centuries-old terms of plague.

(NCDs). These conditions

disparity exacerbates the

are clustering within

adverse effects of each

social groups according to

separate disease.”

Richard Horton

are interacting within specific

“But we’ve learned the story of COVID-19 is not so simple. “Two categories of disease

“The aggregation of these

patterns of inequality deeply embedded in our societies.

More: http://lei.sr/Y3z5r_H

Ralph Scholz announces new FitnessConnected B2B trade show event is looking to challenge the likes of

SHUTTERSTOCK.COM/LEBEDEV ROMAN OLEGOVICH

A

new fitness industry

FIBO with a trade show

targeting the European fitness market at the end of next year. Set to take place in Munich in November 2021, FitnessConnected will be a pure B2B event and will look to bring together all the elements of physical activity – from sports and fitness to health care and the

A new fitness industry event has been launched for Europe

As a pure B2B trade fair, FitnessConnected redefines the self-image of the fitness industry Ralph Scholz

care sector – across both the public and private sectors. The event is being driven by Ralph Scholz, chair of

24

Scholz is also a former event

eco-system, which will position

“As a pure B2B fair, it

director of trade show FIBO.

the fitness industry as health-

redefines the self-image

and socially-relevant, helping

of the fitness industry, its

German fitness trade body

more than just a ‘new trade

innovations to break through

opportunities and tasks.”

DIFG and former CEO of Mirai,

fair’,” Scholz said. “It’s a sales

more quickly and opening

McFit’s “mega club” concept.

and marketing oriented

up new target markets.

July 2020 ©Cybertrek 2020

“FitnessConnected will be

More: http://lei.sr/T2Y6w_H

Profile for Leisure Media

HCM October 2020  

HCM October 2020  

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