news
R
ising levels of lifestyle
public health organisations
disease across the world
should reassess the way
have exacerbated the
they are attempting to
effects of the COVID-
tackle the pandemic.
19 pandemic, according
“We must confront the
to Richard Horton, editor-
fact that we are taking a
in-chief of The Lancet.
far too narrow approach
Horton said the three-
when it comes to managing
decade rise in preventable
this outbreak of a new
diseases had led to a situation
coronavirus,” Horton wrote
where governments and
in the medical journal.
SHUTTERSTOCK.COM/SUZANNE TUCKER
Preventable lifestyle diseases are driving COVID-19
“All of our interventions have focused on cutting lines of viral transmission. The “science” that has guided governments has been driven mostly by
Tackling lifestyle disease is the key to beating COVID-19
TWITTER.COM/RICHARD HORTON
epidemic modellers and infectious disease specialists,
populations – infection with
who understandably frame the
SARS-CoV-2 and an array of
diseases on a background
present health emergency in
non-communicable diseases
of social and economic
What we have learned so far tells us that the story of COVID-19 is not so simple
centuries-old terms of plague.
(NCDs). These conditions
disparity exacerbates the
are clustering within
adverse effects of each
social groups according to
separate disease.”
Richard Horton
are interacting within specific
“But we’ve learned the story of COVID-19 is not so simple. “Two categories of disease
“The aggregation of these
patterns of inequality deeply embedded in our societies.
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Ralph Scholz announces new FitnessConnected B2B trade show event is looking to challenge the likes of
SHUTTERSTOCK.COM/LEBEDEV ROMAN OLEGOVICH
A
new fitness industry
FIBO with a trade show
targeting the European fitness market at the end of next year. Set to take place in Munich in November 2021, FitnessConnected will be a pure B2B event and will look to bring together all the elements of physical activity – from sports and fitness to health care and the
A new fitness industry event has been launched for Europe
As a pure B2B trade fair, FitnessConnected redefines the self-image of the fitness industry Ralph Scholz
care sector – across both the public and private sectors. The event is being driven by Ralph Scholz, chair of
24
Scholz is also a former event
eco-system, which will position
“As a pure B2B fair, it
director of trade show FIBO.
the fitness industry as health-
redefines the self-image
and socially-relevant, helping
of the fitness industry, its
German fitness trade body
more than just a ‘new trade
innovations to break through
opportunities and tasks.”
DIFG and former CEO of Mirai,
fair’,” Scholz said. “It’s a sales
more quickly and opening
McFit’s “mega club” concept.
and marketing oriented
up new target markets.
July 2020 ©Cybertrek 2020
“FitnessConnected will be
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