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Egym on tour Billed as the ‘2021 Experience Tour’, Egym has taken its


connected gym floor experience on the road around the UK photo: Egym

he Egym Concept Team is travelling the length and breadth of the British Isles in a fully equipped, custombranded Volkswagen Crafter van, showcasing Egym’s digital ecosystem. “Even though the country is starting to fire up again after the lifting of restrictions, there’s still a reluctance to travel,” says Tanya Hall, UK marketing manager of Egym UK. “So, rather than expecting operators to travel to our show sites to see how our new product innovations augment the connected gym floor experience, we’re delivering a fully-functioning Egym experience right to their door.” The mobile experience showcases Egym’s connected gym floor, incorporating an Egym Smart Strength Series Seated Row and a connected partner’s upright bike,

The Egym Experience Tour has been travelling the country

photo: Egym

Buyers are invited to view and try out the Egym kit for themselves


Issue 8 2021 ©Cybertrek 2021

enabling the team to demonstrate how digitalisation connects all components of the member journey, delivering an unrivalled person-centered experience. This is managed through Egym digital, which incorporates both a memberbranded app and a trainer app. Game-changing products Craig Worley, national key account manager for Egym UK, adds: “Despite the pandemic, in the last 12 months, Egym has brought several game-changing products to market and it’s important we find accessible ways to showcase these to operators. “Digitalisation is transforming the way we deliver services, making it possible to provide totally bespoke, goal-orientated experiences that engage and motivate everyone. As a sector, extending our reach and value beyond the 20 percenters and engaging those with more health-focused objectives is how we’ll grow and build resilience.