news
1
Rebel, which has been
of customers who are now
partly dependent on
working from home.
1REBEL
1Rebel pivots to open first local studio in London Co-founder, James Balfour,
commuter business
said: “This is our first venture
in its central London
locations, has pivoted to
away from central London,
launch its first local studio in
but we know the appetite is
Hammersmith, west London.
there, especially as we can see life returning to normality
The 3,500sq ft club is part of 1Rebel’s strategy of
and people putting their
launching local sites to cater
health above anything else.” Balfour added that the
to the new demographic
open-plan design is “born out of trying to create a greater sense of team and community within the workout”. This is the ninth studio in
The Hammersmith site is 1Rebel’s ninth studio in the city
1Rebel’s growing portfolio. The boutique operator has also used the opening to
As a brand, we always look to innovate and provide our customers with the very best
come together and build
body exercise session.
a sense of community.
launch a new fitness concept
Rig will be available in five
called Rig – a combination of
class types; Strength, Intensity,
brand, we’re always looking
HIIT and functional fitness.
Engine, Teams and Benchmark.
to innovate and provide our
It features four zones
James Balfour
endurance through a full-
The teams’ session will
– bike, row, bench and
run every weekend and is
rig – and will test the users’
a chance for members to
Balfour added: “As a
customers with the very best.” More: http://lei.sr/7g8D3_H
of eight premium
ASPRIA
A
spria Holdings, owner
ASPRIA
Aspria gets E50m warchest to drive expansion wellbeing clubs in Germany, Belgium
and Italy, has entered into a financial partnership with Fortress Investment Group. The deal makes over €50m of investment available to Aspria, accelerating its emergence
Wellbeing is now on the radar of the biggest financial institutions
from COVID-19 lockdowns and placing the company on the acquisition trail. Fortress, itself a subsidiary of
Aspria operators eight clubs across three EU countries
Brian Morris
Japanese giant SoftBank – the owner of brands such as Uber and WeWork – currently has US$53.1bn of assets under
26
The deal with Aspria marks its first serious foray into wellbeing. “As our sector emerges from
what direction does Aspria
positive sign for our sector as a
now head?” says Aspria CEO
whole. It’s proof that wellbeing
and founder Brian Morris.
is now on the radar of the
management on behalf of
what has been an incredibly
1,800 institutional clients
challenging period, we asked
foundation of an exciting
and private investors.
ourselves the question: in
future direction and a hugely
Issue 8 2021 ©Cybertrek 2021
“This partnership is the
biggest financial institutions.” More: http://lei.sr/n4B7G_H