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Rebel, which has been

of customers who are now

partly dependent on

working from home.


1Rebel pivots to open first local studio in London Co-founder, James Balfour,

commuter business

said: “This is our first venture

in its central London

locations, has pivoted to

away from central London,

launch its first local studio in

but we know the appetite is

Hammersmith, west London.

there, especially as we can see life returning to normality

The 3,500sq ft club is part of 1Rebel’s strategy of

and people putting their

launching local sites to cater

health above anything else.” Balfour added that the

to the new demographic

open-plan design is “born out of trying to create a greater sense of team and community within the workout”. This is the ninth studio in

The Hammersmith site is 1Rebel’s ninth studio in the city

1Rebel’s growing portfolio. The boutique operator has also used the opening to

As a brand, we always look to innovate and provide our customers with the very best

come together and build

body exercise session.

a sense of community.

launch a new fitness concept

Rig will be available in five

called Rig – a combination of

class types; Strength, Intensity,

brand, we’re always looking

HIIT and functional fitness.

Engine, Teams and Benchmark.

to innovate and provide our

It features four zones

James Balfour

endurance through a full-

The teams’ session will

– bike, row, bench and

run every weekend and is

rig – and will test the users’

a chance for members to

Balfour added: “As a

customers with the very best.” More:

of eight premium



spria Holdings, owner


Aspria gets E50m warchest to drive expansion wellbeing clubs in Germany, Belgium

and Italy, has entered into a financial partnership with Fortress Investment Group. The deal makes over €50m of investment available to Aspria, accelerating its emergence

Wellbeing is now on the radar of the biggest financial institutions

from COVID-19 lockdowns and placing the company on the acquisition trail. Fortress, itself a subsidiary of

Aspria operators eight clubs across three EU countries

Brian Morris

Japanese giant SoftBank – the owner of brands such as Uber and WeWork – currently has US$53.1bn of assets under


The deal with Aspria marks its first serious foray into wellbeing. “As our sector emerges from

what direction does Aspria

positive sign for our sector as a

now head?” says Aspria CEO

whole. It’s proof that wellbeing

and founder Brian Morris.

is now on the radar of the

management on behalf of

what has been an incredibly

1,800 institutional clients

challenging period, we asked

foundation of an exciting

and private investors.

ourselves the question: in

future direction and a hugely

Issue 8 2021 ©Cybertrek 2021

“This partnership is the

biggest financial institutions.” More: