NDAB CREATIVITY/SHUTTERSTOCK

Orbit4 provides digital solutions for purchasing, financing, maintaining and disposing of fitness equipment

Why is Orbit4 important for the industry? As an industry, we’ve been buying fitness equipment, renewing service contracts, managing and disposing of assets in what some would say is an archaic way for far too long. The automotive industry has made digital the norm for purchasing, servicing and trading-in. Our industry needs to seriously catch up with the rest of the world and Orbit4 is the perfect solution. Pure digital transformation is here!

What is the process of aggregating the partners? It’s essential that we partner with quality companies who are going to represent our brands well and share the same values. We carry out a thorough vetting process when we have an enquiry from a new fitness equipment supplier, service provider or trader. Each business must have an element of experience in the sector, hold relevant insurance certificates and have a positive reputation. The fitness industry is a small world so we know many of these brilliant companies already, as well as the less reliable ones (to avoid!)

the USA, EMEA and the UK. Our platforms have been live in the US and EMEA for two and a half years so it’s now time to up our game and drive our offering into more countries within these regions. New opportunities are presented to stakeholders depending on what product or service they offer. In turn, gym operators benefit from the increased efficiencies via streamlining the procurement process, financing, tendering of service contracts and achieving the best price for unwanted equipment. The inclusive nature of the platforms provides the perfect environment for all stakeholders to do business efficiently, effectively and with 100 per cent transparency.

Can you save the planet? We can help! If your fitness business is more environmentally friendly, then it will appeal to a passionate and loyal customer base. Orbit4 will help you do that while reducing your expenses and cutting the negative environmental impact of your business.

What are your plans for the future? As explained before, we have successfully brought investment into the business via debt funding. The short-term plan is to employ more people across

More: https://orbit4.org Email Daniel Jones: daniel@orbit4.org ©Cybertrek 2021 Issue 5 2021

77