HCM PEOPLE

We’re about to launch Thrive, a class-leading co-living platform and we’ll continue our growth by developing world-class branded hotels. We love to explore anything that has a roof

PHOTO: BRICKS GROUP

Our goal is always to ensure students are the most supported people in our business, it’s why wellness for us is not just about looking fit, it’s a whole spectrum. It’s about feeling the best you’ve ever felt in mind and body and it comes back to the True brand mantra: “It’s not just what we do, it’s how we make you feel”. It’s this that we see standing the test of time today and over the next 10 years and beyond. Within that period, there will certainly be lots of processes and technologies that will influence all generations. Our challenge as a business is bringing them down to a human level so we preserve that human connection and feeling that we uniquely provide to our students. How are your developments funded?

Bricks Group is a 100 per cent privatelyowned business and to date we’ve invested more than £200m in the True developments themselves, together with several millions of pounds in creating the brand and platform and assembling our brilliant management team. How has the pandemic changed your plans and direction?

The goal is to ensure students are the most supported people in the True Student business, says Prickett

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Issue 5 2021 ©Cybertrek 2021

Hardly at all! We recognise and have experienced the obvious challenges in these unfortunate times. This year every student operator and hospitality owner is experiencing what we hope to be shortterm challenges, but we welcome rising to these. In fact, we’re in the process of securing two new additional development sites and will continue our expansion as planned. We still recognise the long-term appeal of the sector and the need to provide students with world-class living facilities during their time at university.