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The new studio is fully kitted out with Technogym equipment, including the Excite Live range and Mywellness




Hamilton has aimed to create a home feel, with facilities to suit people at every stage of their fitness journey

(featuring Skill Line products), and an Omnia functional training rig with attachments accompanying a halfsize boxing ring, tucked away behind a design wall. “My aim was always to create a beautiful space with premium products,” says Hamilton. “I looked at other equipment companies but none came close to Technogym. Their equipment looks beautiful and ties in with my theme, and offers the latest technology. “Partnering with Technogym means I will always be at the forefront of innovation. Technogym is a true partner – they helped me design the space, install the equipment, train my staff on the technology, and put together the best package of content for my members. “Hamilton’s Honour’s membership runs from beginners through to elite athletes, and Technogym offers something for everyone.”

Advanced Innovation “Excite Live is the most advanced and innovative product out there,” says Hamilton. “It’s perfect for members of any level, because Technogym Live works with the user to

guide them through a pre-set programme. Beginners can join in with live routines, and advanced athletes can push themselves with the fast track controls, changing speed and incline on the fly. Excite Live is amazing, and feedback has been incredible. People have never used anything like it.” Hamilton also chose to feature the Mywellness app, which is helping him create the all-important community feel at Hamilton’s Honour. “We want our members to have all their fitness information in one place, and that’s what Mywellness does,” he explains. “All of the Technogym equipment links to their Mywellness, and they can track data outside the gym too. It all links to our leader board, and we can set challenges and prizes. I want to give back as much as I can to people using the gym. “Technogym’s support and innovative products have brought my dream to life. They’ve been a phone call away the whole time and I am grateful to have them as a partner.” More: ©Cybertrek 2021 Issue 4 2021