HCM Issue 4 2021

Page 40


Technogym’s support & innovative products have brought my dream to life Louis Hamilton

Honour bound

Hamilton’s Honour is Leicester’s newest fitness studio opening, with the latest innovation from Technogym. But this studio has a unique story, too. Owner Louis Hamilton tells us why he was determined to create such a special place



’ve seen the fitness and sports sectors from a lot of angles,” explains Hamilton. “I was a fulltime football player until I was released due to injury, then entered the fitness industry and worked in a council gym for six years. From there I went self-employed and worked out of my converted garage for five years. I always knew I wanted to open a studio, and used those years to save up every penny.” The gym’s name hints at the driving force behind Louis’s hard work. Hamilton lost his father, much-loved football player Neville Hamilton, shortly before his 18th birthday. An annual sporting award dedicated to him is given for community events or remarkable achievements in sport. Hamilton’s Honour was created to continue the Hamilton family’s dedication to community fitness. “It’s been hard work with lots of challenges,” says Hamilton. “But I never stopped working towards

Hamilton’s Honour is Leicester’s newest studio


Issue 4 2021 ©Cybertrek 2021

the dream, and Technogym has been amazingly helpful throughout the entire journey.” “My vision for Hamilton’s Honour goes beyond being a fitness business,” says Hamilton. “I want to support the local community, give a lot back, and raise funds for charity through our activities. Giving back is a big theme for Hamilton and his team. Even before the studio had officially opened, he had leveraged the gym’s social media to raise over £1,400 for British Heart Foundation in memory of his father.

Home-feel Hamilton’s Honour offers the highest standard of service and facilities in a welcoming, home-feel studio. This new fitness facility, now equipped with the latest Technogym innovations, has opened its doors and welcomed members to experience the Excite Live cardio range. “I set out to create a quiet, spacious, private environment where people could feel as though they were training in a home gym – if a home gym could have stunning décor and state of the art equipment!” says Hamilton. “I took my inspiration from top locations in the hospitality sector, working with a designer and with Technogym to create the look and feel I wanted.” “Our membership is capped at 400 which means members will always have the space and attention they deserve.” Hamilton’s Honour is completely kitted out with Technogym equipment and the partnership has brought the vision to life. There’s an Olympic lifting area, a cardio zone (with Excite Live Run), a HIIT and functional area