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dialling up the
énergie As énergie Fitness ramps up its global expansion plans, international managing director, Rod Hill, explains why he believes the multi-fitness concept is irresistible
T photo: energie Fitness
We’re walking the talk. Three months after opening our first club in Spain we’re close to 1,500 members Rod Hill, international managing director 74
Issue 2 2022 ©Cybertrek 2022
here’s not much industry veteran Rod Hill doesn’t know about heading up popular fitness concepts, scaling them and seeing them successfully take hold on a global stage. In the 90s, Hill led the Spanish roll out of Fitness First, which grew to 400 clubs in 17 countries over the following decade. There have been many successful ventures since, including start-ups, boutique brands and the coaching of elite athletes. In recent years, Hill established Anytime Fitness in Spain, growing the chain to 30 clubs over three years and creating the largest franchised gym chain in Spain. So when the news hit in 2020 that Hill had signed a deal with the Jan Spaticchia (who passed away in May 2021) of énergie Fitness fame to take on the énergie master franchise for Spain – as well becoming the company’s international managing director, charged with selling master franchises in new territories around the world – an exciting and potentially very profitable industry partnership was born. Global ambitions And the field, it seems, is wide open. Hill says: “Beyond finding our own local partners for Spain, the master franchise focus will be on Northern Europe
