2021V I S I O N TR A I N I N G/RE S E A RC H
Active IQ https://activeiq.co.uk Key contact
Jenny Patrickson Managing Director
Moving to digital delivery and assessment has contributed to environmental sustainability
Mike Hill
Our survey results are being used to demonstrate the value of our sector
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Issue 12 2021 ©Cybertrek 2021
We must work together to address skills shortages in our sector. The key to success is attracting individuals to join our sector by showing them the impact they can have on people’s lives. We need employers in our sector to continue to engage with organisations such as ourselves. In this way, we can fully understand their requirements and this will enable us to continue to create and adapt qualifications to meet the skills needs for the physical activity sector. Many of our providers moved to a blended model in 2021, reinstating face-to-face alongside online delivery. Using technology for delivery and assessment accelerated innovation and identified different ways to engage learners. Training and assessment methodology have been adapted using a flexible approach. People realise the true value of face-to-face interaction for endusers of our qualifications and there
Continued research is vital in making sure we keep the customer at the heart of our decision-making. We need to know more: how confident customers are about returning to fitness facilities, what demographics haven’t returned so far, who has cancelled their membership, and what they’re doing now. We’ll keep working to find these answers and help operators target their offer accordingly. Since March 2021, we’ve surveyed 112,000 fitness customers, as well as parents of children on swimming lessons, gauging their confidence and views on returning after the lockdowns. We shared this freely with our industry colleagues, to play our part in the planning of reopening. We’ve also carried out 71 short, insightful conversations with industry representatives, to spread positive messages in this time of national and global crisis, as well as gather their views, new ideas and
Jenny Patrickson
has been a renewed emphasis on enhancing communication skills. Moving to digital delivery and assessment has contributed to environmental sustainability. Despite the challenges, 2021 was a great year. Highlights included the return of the UK Active Awards and our role on the judging panel. We’re also proud to see the #DoingOurBit free NHS fitness platform develop further and delighted it won a UK Active Award and an HPMA Award.
Leisure-net www.leisure-net.org Tel: 07872100538 Key contact
Mike Hill Managing Director
desires to create something new and better post-covid, which we’ve shared widely across the industry. Our lockdown research provided organisations with a view from the customer – something that wasn’t a priority for some in the white hot-heat of the early stages of the pandemic. Leisure-net’s profile is higher now. We’re part of many conversations and our survey results are positively influencing product development. Our results have been used by Sport England and UK Active to demonstrate the value of our sector.