HCM Handbook 2022-2023

Page 66

industry insigh

industry insights

Planetary health and our personal health need to become inextricably linked in the years to come. David Minton reports…


limate scientists estimate the world adds around 50bn tonnes of greenhouse gases to the atmosphere each year, most of them believe we need to be aiming for zero tonnes. Even when the world came to a virtual halt, scientists estimated greenhouse gas emissions dropped by only around 5bn tonnes, so even if we give up flying and driving, it’s a long way to get to zero. Almost every major health organisation in the world recommends 150 minutes of moderate-intensity activity a week for adults aged 19 to 64 years of age, yet despite the widely reported benefits of exercise, most adults do not meet these recommendations. In the US, Harvard Health estimates 80 per cent of the population are not 66

Handbook 2022

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PEOPLE, PLANET, POWER Sports Art’s kit allows users to watch their energy turn into watts

meeting the guidelines. In the UK, the NHS estimates around 36 per cent are doing zero activity. The Academy of Royal Colleges estimates more than 40 per cent fail to do even 30 minutes a week.

The big hitters

Prioritising healthy, balanced movement has become the focus of both the largest companies in the world and countless start-ups hoping to emulate the success of meditation apps Calm – with its US$2bn valuation – and Headspace which has had some 65 million downloads. Both are rapidly gaining acceptance as part of the thriving wellbeing economy. Some companies are using their size and scale to make a difference to both planetary and personal health.

Set on a 175-acre campus, planted with 7,000 trees, Apple has promised to become fully carbon neutral by 2030, including the entire supply chain and lifecycle of its products. Since its debut, the Apple Watch has been positioned as a tool to help improve health and in 2020 had around 55 per cent of the global smartwatch market, according to Statista. The launch of Fitness+, powered by the Apple Watch, has deepened the company’s commitment. Combining expertise in artificial intelligence, computer vision and machine learning, Amazon’s Movement Health – its wrist-worn health and fitness tracker – will produce a personalised programme of exercises to improve everyday movements, such as walking. www.HCMhandbook.com