Read more at HCMmag.com/2020timeline 16 December 2019
ukactive urges incoming Johnson government to invest in physical activity
PUREGYM
Fitness World had an EBITDA of £38m in 2018
In an open letter, ukactive CEO Huw Edwards, called on PM, Boris Johnson to correct the “lack of attention” from previous governments towards exercise and to use physical activity to tackle health issues – lack of exercise is the fourth greatest cause of disease and disability in the UK. More: http://lei.sr/9S7Y2_H
TECHNOGYM
12 December 2019
PureGym to acquire European operator Fitness World With 230 gyms and 600,000 members, Fitness World, is the largest operator in Denmark and also has operations in Switzerland and Poland. The deal will give PureGym significant scale in Europe and rapidly accelerate its international expansion, which includes plans for trial sites in the US. More: http://lei.sr/M6a6N_H
Let’s Move is also designed to enable gym operators to increase their business
13 December 2019
16 December 2019
The deal follows a five-year partnership between the two companies and will result in 150 self-employed personal trainers being transferred to Total Fitness. The operator says the move will provide its members with easier access to specialist personal training services
The social campaign provides young people with donated fitness equipment – and educate them on the importance of physical activity – in order to help them avoid sedentary lifestyles. Those taking part will “donate their movement” through the Technogym Ecosystem.
Total Fitness acquires Pro-Fit Personal Training
Technogym kicks off Let’s Move for a Better World campaign
More: http://lei.sr/H2J2H_H
More: http://lei.sr/d3w4T_H
16 December 2019
Life Fitness adds on-demand workout classes to CV equipment
1REBEL
LIFE FITNESS
Life Fitness has partnered with NYC-based studio NEOU to create videos for Life Fitness On Demand
The founders of 1Rebel and Armah Sports
24 December 2019
1Rebel signs deal to open studios across Middle East
The new service will see digital classes being made available exclusively on the touchscreens of Life Fitness cardio products. Classes are designed to reach exercisers of all fitness levels, range between 10 and 40 minutes and offer a wide variety of difficulty levels, coaching styles, and music genres.
The UK-based boutique operator has signed an agreement with Armah Sports, which will see the development of the 1Rebel brand across seven countries: Saudi Arabia, the UAE, Oman, Bahrain, Kuwait, Jordan, and Egypt. Armah was set up to grow the boutique segment across the Middle East and the collaboration offers the potential to also expand Armah’s boutique brand, MAVERX internationally.
More: http://lei.sr/T8c3K_H
More: http://lei.sr/M9Q7R_H
©Cybertrek 2020 December 2020
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