The pandemic has made consumers more open to working out at home
Daniel shellard CEO, Fiit Tell us a bit about Fiit – what exactly do you offer and how does it work? Fiit is the UK’s highest-rated digital fitness experience. We combine hardware and software to deliver an immersive, social and gamified fitness experience all led by the UK’s top trainers.
The founders of Fiit made it their mission to make exercise a habit for everyone
We have a wide variety of classes ranging from cardio, strength, yoga and pilates.
How did the partnership with Sky come about? Sky was looking at fitness offerings to bring to their Sky Q platform and given we were the
Why is Sky a good platform for Fiit? Sky is an innovator when it comes to delivering media in the home and the Sky Q platform curates the best in TV applications.
highest-rated mobile fitness app with many of
Does Fiit completely replace the gym?
our customers already using cables and casting to
No. Clearly during the pandemic with reduced
get us onto the big screen, the partnership made
access to the gyms, more people are using our
sense from both sides.
solution at home but our long term thesis has
What impact has the pandemic had on Fiit? How do you think it will change the fitness industry and the way people work out?
always been that fitness will follow a similar pattern to retail where customers will adopt a multi-channel approach – working out at home, in the gym and outdoors. We have already begun
The pandemic has allowed people to experience
executing our in-gym vision with our digital
the new wave of connected home workout
studios in partnership with The Gym Group.
experiences. Many at-home sceptics have now been converted as they realise that they can get
What are your goals for this partnership?
an incredible workout with friends in real time,
Our goal is aligned with our mission – we aim to
compete in leader boards, and easily track their
make exercise a habit for everyone. With Sky’s
progression. At-home is now a legitimate part of
market-leading platform and reach this allows us
people’s fitness toolkit.
to take a big step closer to achieving that. ●
52 fittechglobal.com
1 2021