FitTech Magazine Issue 4 2/2021

Page 32

FitTech NEWS allows coaches and instructors to leverage content to match creators with subscribers A new digital fitness platform looks to

access to workouts with their

online workouts during the pandemic

offer fitness instructors, coaches and

favourite instructors. Through Flock,

lockdowns in 2020.

influencers a regular income stream by

creators will be able to post workout

providing them with subscribers and a

videos to subscribers and take

to adapt to the changes enforced by

dedicated “fan base”.

payment through one app.

the pandemic,” Dawell said.

At launch, Flock will be invite-only allows coaches and

“Many in the industry are struggling

“We wanted to create something

instructors to leverage the content

and creators will need to join a waiting

different, a brand that embodies

they create, front load work and earn

list for early access and to become

bringing people together no matter

a recurring income by setting up a

exclusive “Founding Creators”.

where they are.

subscription offering on the platform. Flock will then connect the creators with subscribers and give the latter

The platform is the brainchild of

“Flock provides a smoother workout

co-founders James Dowell and

experience for all involved.”

Janaya Wilkins, who both turned to


Beachbody trading on New York Stock Exchange mission to help more people achieve

The Beachbody Company Group has completed a three-way merger

This marks an important milestone in Beachbody’s mission to help people achieve their goals

with connected fitness specialist Myx Fitness Holdings and Forest Road Acquisition, a special purpose acquisition company. Following the deal, the combined company – named The Beachbody

Carl Daikeler

Company – went public and began

their goals and lead healthy, fulfilling lives. As a public company, we aim to accelerate our growth and introduce many more people to our proven fitness and nutrition solutions. “With this transaction, we will deploy capital to grow our platform, add connected fitness hardware through the acquisition of Myx and

trading on the New York Stock

continue to create the most innovative photo: Beachbody

Exchange (NYSE). Beachbody is the parent company of the Beachbody On

Beachbody currently has around 2.8


2 2021

Daikeler will continue to lead the

Demand streaming platform and the

company and the Beachbody On

live digital streaming platform Openfit.

Demand platform.

The combined business will add

Jon Congdon, Beachbody’s co-

significant cash to the balance sheet,

founder and Openfit’s CEO, will

designed to position Beachbody

continue to lead the Openfit digital

to deliver growth in the digital

platform, and Heberto Calves will

fitness space, while scaling the Myx

remain in his role as president of Myx,

business and expand the merged

reporting to Daikeler.

business internationally.

million total digital fitness subscribers

in-home fitness content.”

Carl Daikeler, co-founder, chair and

Forest Road’s strategic advisor Kevin Mayer will join the company’s

CEO of Beachbody, said: “This marks

board of directors.

an important milestone in Beachbody’s



We wanted to create a brand that embodies bringing people together