FitTech NEWS
Flock.fitness allows coaches and instructors to leverage content
Flock.fitness to match creators with subscribers A new digital fitness platform looks to
access to workouts with their
online workouts during the pandemic
offer fitness instructors, coaches and
favourite instructors. Through Flock,
lockdowns in 2020.
influencers a regular income stream by
creators will be able to post workout
providing them with subscribers and a
videos to subscribers and take
to adapt to the changes enforced by
dedicated “fan base”.
payment through one app.
the pandemic,” Dawell said.
At launch, Flock will be invite-only
Flock.fitness allows coaches and
“Many in the industry are struggling
“We wanted to create something
instructors to leverage the content
and creators will need to join a waiting
different, a brand that embodies
they create, front load work and earn
list for early access and to become
bringing people together no matter
a recurring income by setting up a
exclusive “Founding Creators”.
where they are.
subscription offering on the platform. Flock will then connect the creators with subscribers and give the latter
The platform is the brainchild of
“Flock provides a smoother workout
co-founders James Dowell and
experience for all involved.”
Janaya Wilkins, who both turned to
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Beachbody trading on New York Stock Exchange mission to help more people achieve
The Beachbody Company Group has completed a three-way merger
This marks an important milestone in Beachbody’s mission to help people achieve their goals
with connected fitness specialist Myx Fitness Holdings and Forest Road Acquisition, a special purpose acquisition company. Following the deal, the combined company – named The Beachbody
Carl Daikeler
Company – went public and began
their goals and lead healthy, fulfilling lives. As a public company, we aim to accelerate our growth and introduce many more people to our proven fitness and nutrition solutions. “With this transaction, we will deploy capital to grow our platform, add connected fitness hardware through the acquisition of Myx and
trading on the New York Stock
continue to create the most innovative photo: Beachbody
Exchange (NYSE). Beachbody is the parent company of the Beachbody On
Beachbody currently has around 2.8
32 fittechglobal.com
2 2021
Daikeler will continue to lead the
Demand streaming platform and the
company and the Beachbody On
live digital streaming platform Openfit.
Demand platform.
The combined business will add
Jon Congdon, Beachbody’s co-
significant cash to the balance sheet,
founder and Openfit’s CEO, will
designed to position Beachbody
continue to lead the Openfit digital
to deliver growth in the digital
platform, and Heberto Calves will
fitness space, while scaling the Myx
remain in his role as president of Myx,
business and expand the merged
reporting to Daikeler.
business internationally.
million total digital fitness subscribers
in-home fitness content.”
Carl Daikeler, co-founder, chair and
Forest Road’s strategic advisor Kevin Mayer will join the company’s
CEO of Beachbody, said: “This marks
board of directors.
an important milestone in Beachbody’s
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photo; Flock.fitness
We wanted to create a brand that embodies bringing people together
