PHOTO: VIRTUAGYM
The new service offers operators the tools to digitally engage with members
New Virtuagym hybrid solution enables operators to monetise digital
V
irtuagym has launched
“Our customers only need to
Stronger Together,
press a button to go live with
an all-in-one, hybrid
Stronger Together, creating a rich
membership solution.
digital membership experience,
The new service offers
where we do all the heavy lifting.
operators the tools to digitally
“We believe that the solution
engage with members and to
won’t just be relevant during the
monetise those relationships.
coronavirus pandemic, but will also
The system has been designed to
allow clubs to offer their members a
enable operators to build community,
broader experience as part of their
create online challenges, provide
membership moving forward.”
audio coaching and live-streamed content, as well as to create workout and nutrition plans. The Stronger Together solution offers thousands of hours of content, including digital 3D workouts, video classes, audio coaching and
The launch is partly a reaction to the
Many of our customers were struggling to get an offering in place they could charge for Hugo Braam, Virtuagym
nutrition and fitness tracking.
in the fitness industry moving into the virtual world practically overnight – and partly a move to enhance the Virtuagym platform overall. The company’s own research, conducted during the pandemic,
It also includes an online community, updated with content on a daily
pandemic – and the way it has resulted
shows that the majority of fitness “We noticed that many of our
and wellness businesses now offer
basis and challenges to stay fit,
customers are struggling to get a good
as well as a library of meditation
digital offering in place, which they
sessions, making it a holistic
can charge their members for during
admitted they have failed to turn
member wellness experience.
the current crisis,” Braam said.
this online coaching solution into a
According to Virtuagym CEO, Hugo
online solutions to their members. However, most businesses surveyed
“And that’s not just within single
new revenue stream – mostly due
Braam, the intention is to provide a
location businesses, but also within
to time and resource restrictions.
digital tech service which will allow
fitness chains. It just costs a lot in
business owners to spend more time
time and resources to do this well
comes from,” Braam added.
running their gyms, clubs and studios.
and to make commercial gains.”
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“That’s partly where the name
FitTechGlobal.com 2 2020
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