FitTech PEOPLE
If you want to change old, rigid structures, you need to have the balls to disrupt from the ground up!
Kern says we need to find ways to keep exercise relevant in this digital age
for any kind of wall in schools, gyms and even hotels and offices.
It’s very simple to see, if we
Fun With Balls is a great business name! Would you say fun is the most important aspect of fitness/sport?
don’t embrace this change and find
Fun definitely is the main aspect and
ways for exercise and sport to stay
we tend to forget that’s why sports
use, they offer a multitude of apps
relevant in a digital age, then our
started in the first place. With all the
and games and are operated by a
future as a species looks very grim.
competition, federations and rules, it’s
All our products are very simple to
simple touch of the wall. We use
sometimes good to focus on what’s
which detects any object in an instant
How can tech be used to attract less active people to fitness?
without cameras. The systems are
A recent WHO report found that 28
online 24/7 and are built to last even
per cent of adults are not meeting the
these old and rigid structures, you
in the toughest school environments
minimum requirements for physical
really need to have the balls to
to ensure hours of uninterrupted fun.
activity each week. In adolescents this
disrupt these from the ground up!
our own patented sensor system,
Why should the fitness industry embrace tech? We’ve never lived in a time where things are changing as rapidly as they
is 80 per cent. It’s fair to say that we
at the core of sports and fitness if you want to attract the masses. Also, if you’re looking at changing
here and the way we consume digital
What plans do you have for the business?
media is largely to blame for that.
We’re growing rapidly and have big
are already in the midst of a real crisis
But instead of complaining that “kids
plans. Building our infrastructure more
are now, and technology will only
should go out and play more”, we have
and launching new features is the
evolve faster in the future. Normal
to understand what this change in
main mission right now. All signs have
sports participation is declining
preference really means and how it can
been super positive already, but now
rapidly because other things are
be used to our advantage. We know
we have to educate the world on how
becoming more and more interesting,
people love games and get lost in them,
our systems, especially MultiBall, can
especially for younger generations.
so let them sweat while doing so.
be used in so many different ways.
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fittechglobal.com 1 2020