CLADmag issue 3 2016

Page 22



Little Pine, Los Angeles, US

Comfort is not always photogenic Moby musician and restaurateur moulded plastic, which photographed

whose vegan restaurant Little Pine

nicely but wasn’t designed for humans.

is approaching its first anniversary – has told CLAD that too many

“Literally sleeping in a dumpster would have been more comfortable.”

architects and designers ignore the needs

The design of Los Angeles eatery

of the people who will use their buildings.

Little Pine – which Moby designed with

In an exclusive interview about Little

local architects Studio Husto to present

Pine and his design philosophy, Moby

veganism in a compelling way – is intended

criticised designers “who think about

to evoke a “simple and unpretentious

stuff that can be photographed well, but

mid-century Scandinavian ski house”.

who never actually plan on spending time in the spaces they create.” “I have an issue with architects and

Largely inexpensive and “nice but very, very basic materials” were selected and laid out in a semiotic way to create a

designers who think about how the

space where people can feel comfortable.

space is going to look when it’s on an

Describing the design approach, Moby

architecture website, rather than how it’s

said: “Humans like certain basic things.

going to feel for the people who either live

We like light and we like comfort and

there, work there or patronise it,” he said.

we like safety. And I think a lot of good

“Sometimes certain things like comfort

design can be really compelling as design,

are not that photogenic, and if you’ve ever

but also meet the basic needs of the

tried to live in a photogenic space that isn’t

people who are inhabiting the space.

comfortable, it can be really upsetting.

“The criteria by which design should

“I had a couple of nights in Madrid

be judged is ‘does it make people

staying in a hotel room that Zaha Hadid

happy?’ You have to consider their

Architects had designed. It looked

practical and emotional needs.”

amazing, but was the least comfortable

Moby, an animal rights activist and

space I’ve ever inhabited. There was

vegan for over two decades, donates all

nothing soft in there. Everything was

of Little Pine’s profits to animal welfare organisations, and the building’s design was developed to offer “progressive people


Moby believes public spaces

a beautifully designed vegan restaurant

should be designed to make

that is probably more consistent with

people feel happy and comfortable

their principles than Burger King”.

CLAD mag 2016 ISSUE 3



usician and restaurateur Moby –

Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.