Framestore used new and old expedition footage to create CG shots for Everest
than the Hollywood-level fidelity they are used to seeing these worlds portrayed in.
Real emotions The relationship between Hollywood and the theme park industry has been around for decades, with some the world’s most successful rides being based on famous movie franchises. However, the symbiosis between Hollywood and theme parks runs even deeper than this obvious connection. When Framestore created the groundbreaking visual effects for Gravity, the team designed and built unique rigs and light boxes that made actors Sandra Bullock and George Clooney feel as though they were floating through space. This not only aided the visual effects, but also helped to get a real emotional reaction from the actors’ experiences. In doing this, we inadvertently created a one-person theme park ride and by heading in this more experiential direction, we’ve been amassing ride-relevant experience as part of our film work. It’s exciting to be re-appropriating and exploiting these skills for a bigger audience than just Bullock and Clooney. Having said that, we realise we don’t yet know it all – far from it. And for this reason we’re collaborating with ride specialists to help us transition our filmic skills. These experts are helping us understand the complexity of ride vehicle movement, identify where the balance lies between feeling sick and feeling elated and integrate our digital media into the rides’ real physical environments. In return, we’re sharing our film visual effects expertise and the knowledge we’ve ©CYBERTREK 2016 AM 3 2016
Framestore delivered 760 final shots for the film Paddington
Paddington Paddington Framestore spent a long time developing the right look for Paddington in order to create a photoreal character that was anatomically detailed but simple enough to maintain the emotional connection people have with the well-loved bear
gained in other non-traditional projects we’ve completed – including VR, largescreen installations and theatre direction. We hope that by combining these with our collaborators’ skills and knowledge, we can enhance the quality of the media-based attractions we’re doing for our clients.
So, in response to the question of why we want to “come down” to the level of the attractions industry, we’re not coming down at all, we’re aiming to contribute to raising the level through effective collaborations. And we’re extremely excited to be doing it. ● attractionsmanagement.com
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