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●●●Games such as Pokémon GO will be utlilised in different regions around the world to build awareness of UNWTO's Travel.Enjoy.Respect campaign
UNWto and Niantic partner to push sustainable tourism in real-world games
T
he World Tourism Organization
given as to how this will manifest
(UNWTO) is to work with
itself as yet. Equally, it is not
of marketing EMEA at Niantic,
real-world games developer
clear which Niantic games will
added: "Our goal at Niantic is
be used for the campaign.
to create interactive games
Niantic in a bid to enhance sustainable global tourism. Niantic’s games – which
"With our ongoing commitment
Anne Beuttenmüller, head
that encourage exercise, social
to promote sustainable and
interaction and exploration,
includes Pokémon GO – will be
responsible tourism, and Niantic
giving players the opportunity
used in different regions around
having recently become a
to play together in the real
the world to build awareness of
UNWTO Affiliate Member, this
world and discover the
UNWTO’s ‘Travel.Enjoy.Respect’
partnership is a natural fit," said
incredible history hidden in
campaign, which aims to enhance
Ion Vilcu, director of UNWTO’s
their own neighbourhoods.
●●●Anne Beuttenmüller, head of
tourism’s contribution to the
Affiliate Members Department.
marketing EMEA at Niantic
United Nations’ 2030 Agenda
"Niantic is a pioneer in
for Sustainable Development.
creating real-world mobile
in collaboration with UNWTO to
game experiences that not
increase awareness around their
players will engage with their
only motivate their players to
mission of responsible tourism."
real-world locations within the
discover new places but also to
games in a variety of ways,
appreciate the culture and beauty
although no specifics have been
of the world around them."
UNWTO has confirmed that
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"We’re looking forward to creating brand new adventures
attractions-kit keyword NiANtiC
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Issue 118