Attractions News Modernisation of New York's Empire State Building continues with redeveloped entrance
T
he iconic Empire State Building, Manhattan’s preeminent architectural
"This reimagination of our entrance, the first phase of our completely new Observatory experience"
wonder from the 1930s, now has a newly-renovated
Art Deco structures to ever
tower, which until 1972 was
entrance, marking the first step
grace the New York city skyline.
the world's tallest building.
of the redevelopment of the
"This reimagination of our
Following the work, visitors can wander freely around the
entrance, the first phase of our
The renovation, which
lobby where they can interact
completely new Observatory
moves the entrance from
with various artworks and LED
experience," said Anthony E.
its former location on Fifth
panels illustrating the Empire
Malkin, chair and CEO of the
Avenue to a new location
State Building’s long-standing
Empire State Realty Trust.
■■ The lobby has been recreated
on 34th street, was carried
significance. Self-service
to the original architects'
out in order to enhance the
ticket kiosks have also been
confidence that our work will
landmark’s visitor experience
installed to improve access
increase customer satisfaction
and highlight its history as
for visitors and reduce lengthy
immensely and drive
one of the most renowned
lines to travel to the top of the
bottom-line performance."
iconic building's exhibition hall.
Art Deco design intent
"We have a high level of
Crocodile Dundee's fictional sequel significantly boosts Australian tourism industry
T
ourist spending in
Survey – an annual survey
Australia has grown
conducted by tourism
by a huge AU$5.8bn
research board Tourism
(US$4.2bn, €3.7bn, £3.3bn),
Research Australia. 494,000
or 6 per cent for the year
Americans visited Australia,
to March, according to
an 11 per cent jump.
the latest figures.
Sydney was the most
The reason for the uplift
popular destination, with 4.1
has been credited to a
million international visitors,
series of fictional trailers
while Tasmania saw a huge 91
for the Crocodile Dundee
per cent jump – to 300,000.
movie franchise, featuring US
International spending in
comedy actor Danny McBride.
Tasmania is up 107 per cent
Tourism Australia was behind the adverts, which
over the past five years. ■■ The fictional trailers have been credited for the large increase
were part of an advertising
"We want visitors to get out into regional Australia to spend their money there too"
campaign that was initially thought to be real and sparked fervour among viewers online. The board
to spend more in our hotels and shops," said Tourism Minister Steve Ciobo. "More importantly, we
even went as far as airing
US visitor spending
one of the trailers during the NFL’s Super Bowl.
4
"We're targeting highyielding tourists who are going
(US$2.8bn, €2.4bn, £2.2bn)
want visitors to get out into
alone has increased by
in the year, according to
regional Australia to spend
4 per cent to AU$3.8bn
the International Visitor
their money there too."
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Issue 112