Attractions Management Vol 29 / Issue 1 2024

Page 64



Look to the East Architects O’Donnell and Tuomey designed the V&A East Museum

The V&A is creating two ground-breaking institutions in east London’s new cultural district, with the aim of attracting new audiences and transforming the museum experience

ith the announcement of

V&A East Museum’s first major exhibition – The Music is Black: A British Story – the V&A’s new east London outpost is beginning to feel a lot more real. Together with the V&A East Storehouse, the V&A East Museum represents one of the UK’s biggest museum development projects for decades. Both are set to open in 2025, part of the Mayor of London’s £1.1 billion East Bank project to create a new cultural and education district on the site of the former Olympic Park. The site will also include a new Sadler’s Wells dance theatre, BBC studios and UAL’s London College of Fashion.

64 Vol 29 / ISSUE 1

Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.