people Brian Morrow has more than 22 years and US$1.2bn worth of entertainment design experience
You can see experiences morphing as museums become more like theme parks and zoos become more like beacons of hope for the future of the planet Brian Morrow creative principal, B Morrow Productions
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rian Morrow is a wellrespected name within the visitor attractions industry. Starting out on the construction of Disney’s Animal Kingdom in 1999, Morrow then moved over to the zoo sector, working on the construction and design of a major expansion for Tampa Zoo. From there, he joined SeaWorld Entertainments, where he would spend more than a decade working his way up to the position of vice president of theme park experience design, overseeing creative development for all 12 of the operator’s theme parks. “I got to build incredible things during my time at SeaWorld,” says Morrow. “We masterplanned SeaWorld Abu Dhabi, built the Aquatica waterparks and all the big attractions in between. There was a wide breadth of creative and theme park development opportunities there.”
Leaving the nest In 2018, Morrow left SeaWorld, choosing to carve his own path within the industry. “I got to experience all the turmoil of the organisation from 2013 onwards but I didn’t leave because of that,” he says. “I left because I wasn’t being challenged enough. I started repeating myself creatively and thought if I’m not really here trying to reinvent every single moment AM 1 2020 ©Cybertrek 2020