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●●●The show features thrilling live-action sequences inspired by The Fast and the Furious film franchise
Inition’s crowd participation tech ‘reinvents’ live experiences, says Adrien Leu
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nition, a UK-based tech innovation agency, has created a live-audience participation experience for Fast & Furious Live, a live entertainment experience based on the hit movie franchise. The show features thrilling live-action sequences inspired by the films, where audience members can actively participate in the events taking place on stage. It also includes a live drag race where the audience is split into teams and given control of two real competing cars. Inition created a bespoke crowd detection engine for the show, which gives the audience
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the power to dictate car speed, gear changes and vehicle customisation options simply by raising their voices or holding up voting cards at specific times. The company also developed a large crowd gaming solution, using cameras, microphones, crowd sensors and advanced motion sensing technologies, to calibrate audience activity and turn it into real-time data to shape the on-stage action. Real-time visual feedback means the audience can see their choices via on-screen animated 3D renderings. Dr Adrian Leu, who’s the CEO of Inition, says:
●●●Adrian Leu, Inition “Thanks to the continual evolution of technology, audience participation mechanisms are becoming increasingly sophisticated.
“By devising different permutations of cameras, microphones, crowd-sensing and advanced motion sensing technologies, we can completely reinvent the live experience. With the experience economy taking hold, these types of large crowd gaming ideas should be high on the agenda for all high-profile live events.” Potential applications for this technology for the attractions industry include interactive dark rides and live entertainment.
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