HO ME CONOMICS

Comforting colors, luxurious fabrics and soft lighting. Sofas, tables, bookcases and decor all waiting to make your place feel more like home. As it should be for a shop named Homeconomics.

Owner Aly Wynham’s goal is to offer customers endless and beautiful possibilities for decorating their own homes with high quality furniture, home accents and gifts at affordable prices.

“I want the customer to feel like this is their place,” Wynham said. And indeed, there are options for customization and personalization at every turn.

Homeconomics doesn’t just sell products but provides ideas and help in arranging and using those products to fit a homeowners’ style and need.

Sofas can be custom designed with choice of style, fabric and color. By determining where the piece will be in the home, how it will be used and the color scheme of the room, Wynham helps customers narrow down the various choices. She partners with Rowe Furniture, a 75-year-old family-owned Virginia company known for quality, durable custom furniture, to manufacture each individual order.

Quality is at the core of Homeconomics’ mission. Only products of the highest quality are chosen for the shop. Beautiful, yes, but value found in a product that will last without replacing every few years.

Wynham provides other design help as well for those who want it. Bring her a photo of a mantlepiece or an entryway table you’d love to accent, and she will show you a mock-up of what it could look like with plaques, candles, pillows or other pieces added.

If there’s something specific you’re looking for, it can be specially ordered. Are you looking to buy a housewarming gift for a friend with certain tastes? By asking just a few pointed questions, Wynham can pick out the perfect item for you – at the right price. The eclectic variety of products in the store range anywhere from gifts under $10 to major statement pieces.

Her pillow closet boasts an array of both practical and fun pillows. There are charming yet functional pieces for the kitchen – serving platters, cheese ball dishes, bread boxes, tins, salt and pepper shakers, cutting boards and casserole dishes, many with playful sayings, such as a “I didn’t make it…I made it happen” and “Making s’more memories.” Table settings become magical with cloth napkins, napkin rings and elegant tablecloths.

Seasonal items are popular, especially in the fall and around the holidays. New inventory graces the shelves with new ideas every few months. Items with Scripture on them reflect Wynham’s faith. Lovely fragranced hand soap in beautifully decorated dispensers don’t stay on shelves long. And customers love to browse the unique selection of Sweet Grace candles whose purchase includes a donation to feed orphans in Haiti, Nicaragua and Hondurus.

Just as the word “Homeconomics” means the art and science of making a home, everything in the shop is chosen for that purpose: decorating your home to welcome family and friends for happy gatherings and memorable occasions. For even more convenient shopping, look for the upcoming launch of the Homeconomics online store soon.

Homeconomics is located at 105 E Davis St, Culpeper, VA 22701.