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Culpeper Times • April 7-13, 2016
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IZ BIO:
USINESSES TO KNOW IN & AROUND OUR COMMUNITY
Things are clearer at the top of the mountain By Anita L. Sherman STAFF WRITER
Liz Johnson greets you warmly. You immediately feel at home especially when her small kitten Mittens prances in for a quick cuddle and nuzzle to let you know she’s happy to see you as well. Liz loves cats and couldn’t help but rescue this two-month old feral from a local dump site. “She was very under nourished but she’s doing fine now,” says Johnson who is a recent addition to the board of directors for RappCats, a nonprofit organization dedicated to helping stray, abandoned and/or injured cats in Rappahannock County. “I’ll be helping them with fundraising,” says Johnson, an enthusiastic animal advocate. Johnson laughs with a broad smile as she talks about her love for horses and cats. Her can-do attitude had her working at a stable when she was 10 to help pay for show fees. She knew if she wanted that world
of being around horses that she’d have to work for it. “I learned a lot of valuable lessons from that experience...if you want something, you have to make it happen,” says Johnson who has been doing just that for more than three decades. Taking businesses to new heights is what her business is all about from strategic planning, branding or rebranding, marketing, advertising, web design, social media and promoting but all with a gentle and compassionate hand. Hailing from Wheeling, West Virginia, Johnson spent much of her early career working for an international company where she managed large staffs with very large budgets. “I realized that I was out of touch with local businesses and the local market and felt that I could make a difference so I started my own business,” says Johnson who has been the owner and principal consultant for Mountain View Marketing for the past 13 years.
Because her team is a group of highly proficient contractors, there are no overhead costs to pass on to her clients. “If we need all their services, they are there but a project may not need or require a television commercial so no reason to pay for that service... we’ll offer only the expertise they need.” Having no contracts is not an issue for Johnson. “It’s important that we earn our clients business every day,” says Johnson noting that initial consultations are free. With no binding contracts, clients can move at their pace and, as Johnson attests, exceptional results will drive the relationship. Johnson moved her business to Rappahannock from Fauquier about a year and a half ago. While focused on the greater Piedmont area, clients extend to Northern Virginia to include Fairfax and Arlington. Named after incredible views
PHOTO BY ANITA SHERMAN
Liz Johnson is the owner and principal consultant with Mountain View Marketing.
from her windowed office space when in Warrenton, Johnson has kept the name with her move to Washington. “We’re about reaching new heights and growing their target markets...we don’t offer cookie cutter solutions...each business is different...we look for the best fit and the best channels to get there.”
Is Business Growth Your Goal? Mountain View Marketing identifies and penetrates your target markets effectively and grows your business. Marketing ▪ Advertising Public Relations ▪ Commercials & Videos Social Media ▪ Websites Contact Mountain View Marketing and receive a superior return on your outreach investment.
540.675.1201 ▪ www.mountainviewmarketingllc.com