KEY BRAND PILLARS
MUSIC FASHION CREATIVITY SELF-EXPRESSION
TARGET AUDIENCE – THE CREATIVE/THE ARTIST
REGIONAL APPEAL
CUSTOMER APPRECIATION
CREATIVE PROMOTION VIA FASHION FILM
PROMOTION
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BLOG POSTS you can’t s k c a r t e e r h t work? Name u o y t s il h w What do you stand for? to music Do you listen If you cou : f o ld have an h g u o n hear e y super-p ower for a Introduce yours day, what elf – who are yo would it b u, and what do y e? ou do?
Tell us about your first pair of Dr. Martens:
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Who or what do you take inspiration from?
t you’re m
ost proud
of?
SOCIAL MEDIA
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OBJECTIVES