Banner advertising is one of the most popular forms of advertising on the internet, you can find banner ads all over the internet on all kinds of websites. Banner ads are working for the advertisers. Would you like toadvertise your business with banner ads? Then read these banneradvertising tips, how to get the most out of your ad spending.Firstly I want to say that these tips are mainly for advertisers who use CPM (cost per thousand impressions ) banner advertising campaigns and not so much for CPC ( cost per click ) banner advertising campaigns. 11 Banner Advertising Tips For Better Click-Through Rates #1 Advertise on sites that are relevant to what you offer
Make sure you buy banner advertising on sites that fit your niche, if you are promoting lets say some computer gadgets you don’t want to your banners to appear on a site which is about weight loss. You want your banners to appear on highly relevant sites to your offer. If you promote a computer gadget, the site on which your banner appears should be about computer gadgets, if you have a big budget you can also advertise on site aboutcomputer games and stuff. Just use your common sense. Also if you buy banner impressions from advertising companies then they usually have categories for you to choose so you should choose your category wisely. #2 Stand out from the crowd
You are not the only one advertising on the internet, you have tons of competition and people surfing on the web are getting bored with all the banner ads and they just don’t pay attention to them. This is the sad truth people are immune to advertising! And there is only one thing you can do, you have to stand out from the crowd. Your banner has to be something unique, that grabs attention and drives curiosity to get a click. Use your head to come up with something unique. #3 Split test Don’t just create one banner and let it go. Split test your banner adswhich one is converting the best. Change the color of
the text on your banner, change the background, change the image, add an effect make all the changes you can think off and test it out. Does it convert better or worse. Do this until you get your golden nugget, which converts the best. But only make one change at a time so that you would know what cause the increase or decrease in conversions. #4 Put a clear call to action Don’t make your banner look like a beautiful image that fits perfectly on any website. Keep the feeling that this is an ad and they need to take action on it. Put call to action on your banners like “click here” , “check it out” and similar. Read the rest of the tips: 11 Banner Advertising Tips For Better ClickThrough Rates