Iconic Encinitas Magazine Media Kit

LEDGEMEDIA joins the Encinitas Visitor’s Center in publishing a beautiful, photorich travel guide & rewards magazine. It’s not only a beautiful and collectible print magazine with walking and biking tours for visitors, but also comes with an e-magazine online version, and is tied to a free smartphone app, with a website and online rewards platform with the domain name EncinitasRewards.com . The scavenger hunt games with real rewards will also heavily appeal to locals.

The Self-Realization Fellowship (SRF) Hermitage, Retreat and Ashram Center, established in 1937 by Paramahansa Yogananda—a world teacher who brought India’s ancient science of meditation to the West in 1920—has been welcoming visitors since the 1930s to its tranquil environs on the bluffs of Encinitas, overlooking the Pacific.

The 17-acre Center has a rich history—one that began with an inner vision experienced by Yogananda in which he realized he would one day have an ashram by the ocean. In his earlier years in America—soon after establishing the international headquarters of his society, SelfRealization Fellowship (in Los Angeles in 1925)—he began searching for the right place to build a hermitage where he could retreat from the world and commune with God.

One of his favorite places of meditation was along the Encinitas bluffs overlooking the Pacific Ocean, known as Noonan’s Point. He would frequently travel the 100 miles or so with a group of his disciples and spend the day there, picnicking, and meditating and chanting.

While Yogananda was in India during a return trip in the mid1930s, one of his foremost disciples, Rajarsi Janakananda (James J. Lynn), acquired the property at Noonan’s Point as a surprise gift to Yogananda. Upon his return to America, Yogananda was driven to the site by Rajarsi and some of his other close disciples, where he was surprised with the Encinitas Hermitage. He

The Self-Realization Fellowship Gardens

DAPHNE FLETCHER - Staff Writer

recognized the building from visions he had since youth, and a prophecy made by his guru, Swami Sri Yukteswar, that he would someday have “a retreat by the ocean.”

Yogananda dedicated the SRF Hermitage and Ashram Center in 1937. Soon after, he established the Golden Lotus Temple on the site, where he conducted services until 1942, when the temple toppled due to soil erosion. A new temple was built in the late 1970s and is located at 939 Second Street. The three large lotus towers along South Coast Highway 101 were designed and dedicated by Yogananda in 1948.

Yogananda frequently invited students to attend informal satsangas and classes on his teachings at the Hermitage. He also received many visitors, including prominent figures in science, business, and the arts, such as conductor Leopold Stokowski, actress Greta Garbo,

opera star Amelita Galli-Curci, scholar and author Dr. W. Y. Evans-Wentz, and scientist Dr. N.N. Das.

Today, the SRF Hermitage and Ashram Center consists of monastic communities for SRF monks and nuns, retreat accommodations for SRF members and friends, and cliffside meditation gardens open to the public. The Hermitage, where Yogananda lived and worked for many years and where he wrote his spiritual classic Autobiography of a Yogi, has been preserved and is open from 2-4 p.m. on Sundays.

The SRF Hermitage, Retreat and Ashram Center is located at 215 K Street. SRF Books and Gifts is located at 1150 South Coast Hwy 101, and offers SRF publications as well as distinctive arts and crafts from India. For more information, please call 760 753-2888 or visit www. encinitastemple.org/.

The Boat Houses

DAPHNE FLETCHER - Staff Writer

Encinitas is home to the iconic boathouses, two of the West Coast’s most intriguing landmarks. Completely handcrafted in 1927 and 1928 by local Miles Minor Kellogg and son Miles Justus Kellogg. The S.S. Moonlight and the S.S. Encinitas were purchased in 2008 by the newly formed Encinitas Preservation Association (EPA), which is mostly comprised of passionate members from the Downtown Mainstreet Association (E101) and the Encinitas Historical Society. The EPA is dedicated to preserving historic buildings and places that represent our early history. The 1.55-million-dollar

purchase price was made possible through a partnership with the City of Encinitas using developer fees.

These unique homes located at 726 and 732 3rd Street, are an impressive sight to see, as if both washed ashore in a violent storm yet somehow calmly made their way to the bluffs, where they have rested ever since. Of course, these boats have never seen water. They were built almost entirely of recycled materials, including some wood from the Encinitas Hotel’s third floor and parts of the Moonlight Beach Dance Pavilion. Over the years, small upgrades and repairs have been done to keep the

properties intact, as they continue to lure sightseers from all around the world, as well as keeping these affordable housing boats’ own residents happy. Both homes have tenants and will continue to until the mortgage is paid off. At the time, the EPA will decide whether to keep one of the boats as a rental unit. Most importantly, on October 12, 2019, the community joined together with EPA and dedicated the S.S. Moonlight and it’s sister ship S.S. Encinitas on the National Register of Historic Places. This final ceremony helped seal their fate not just as a local but a nationally recognized treasure for all to enjoy.

To learn more about the Encinitas Boathouses and the architect who designed and built them, read: buy

ABOUT THE BOOK

Built in 1929, the Boathouses of Encinitas have captured the attention of locals and tourists alike for decades. Their architect, Miles Minor Kellogg, shared the creative flair and religious fervor of his distant cousin Dr. John Harvey Kellogg and had a passion for invention, music and poetry. A talented carpenter, Miles built his first house at seventeen and worked his way cross-country until settling with his family in the growing town of Encinitas. His construction company, Kellogg and Son, helped transform the landscape, and the unique bungalows were the culmination of his dream to build a boat. Join author Rachel Brupbacher as she traces the steps of her ancestor and one of San Diego County’s most innovative architects.

The book is now available in print and e-book on Amazon and at Barnes & Noble.

BEACH LIFE

in and out of water

AN ICON OVER THE SEA

The single most iconic symbol of Huntington Beach is the Huntington Beach Pier. That’s because the pier and the city came into existence together in 1904. The backdrop to a century of historic surfing, from pioneers like George Freeth and Duke Kahanamoku to modern world champs Kelly Slater and Stephanie Gilmore.

After storms nearly destroyed it in the 1980s, the pier was rebuilt and reopened in 1992. It now stretches 1,850 feet into the Pacific, making it one of the longest on the West Coast.

Visitors can catch halibut and sea bass without a license and can rent a rod and reel from Let’s Go Fishing, the pier’s bait-andtackle shop. A variety of colorful kites are available from Kite Connection. And you can’t eat a burger any closer to the water than at Ruby’s Surf City Diner on the end of the pier.

STOKING THE BEACH FIRE

There are over 500 concrete fire rings stretched along Huntington Beach’s 10 miles of sand, making Surf City USA one of the last places on the California coast where you can still build a beach bonfire. They are beautiful, relaxing, great for a beach barbeque and perfect for staying warm as the cool ocean air settles during a perfect Southern California sunset. And a bonfire in Huntington Beach isn’t complete without a gooey s’more-a combination of roasted marshmallows, graham crackers and Hershey’s chocolate.

Bonfire rings are free and available on a first come, first served basis. So if you’re planning a beach bonfire night, choose your spot early and bring your gear out to claim it. Or if you’d rather kick back and let someone else do the work, beach butler services are available through the beachfront concessionaires. This service reserves a bonfire ring for you and the beach butler will keep the fire going, and supply you with waters, hot chocolate, s’mores fixin’s, chairs and blankets.

MAGAZINE FEATURES

Dynamic QR codes link smartphone users to exclusive discounts and coupons, as well as notable spots on interactive tours.

Allow one of our staff writers to spotlight your business or organization in an expertly composed, two-page feature article.

Gorgeous, high-quality photographs cast your business or organization in the best light.

Residents and visitors can find the magazine all over town, allowing them to engage with the best Encinitas has to offer.

Smartphone users get the most out of our magazine via GPS-enabled Scavenger Hunts and Walking & Biking tours.

CHECK OUT THE FEATURES OF OUR NEW SMARTPHONE APP!

We’re developing a smartphone app with walking tours and scavenger hunts that may include promotion of your organization in a multitude of ways!

t Be a stop on a scavenger hunt!

t Design your own treasure hunt.

t Feature your coupons and discounts.

t Engage with new customers.

Analytic Data from the Dashboard

QR Codes from the magazine will guide people to the waypoints, but the app keeps score, offering prizes, additional discounts, and rewards.

Scavenger Hunt Game

A map will show waypoints on the scavenger hunt route leading people to strategic locations. Smartphones will “check-in” each location visited. Once all the waypoints on the Scavenger Hunt have been collected, they will be led to a final destination —maybe yours— and awarded a prize.

how can our app help your business or organization?

Yes/No

Scavenger Hunt Progress

BEACH BIKE TOUR

PROXIMITY APP

SCAVENGER HUNT

Download the Smartphone App to Play the Scavenger Hunt!

Running parallel to historic Highway 101, the beaches in Encinitas are some of the best hidden gems in San Diego’s North County Coastal region. The terrain ranges from white sand beaches to rocky bluffs, and legendary surf spots line the coast. An eclectic mix of ‘60s-inspired beach culture combined with boutique shopping, contemporary restaurants, new age meditation gardens and yoga studios, Encinitas is a vibrant and authentic beach town where the local surf scene rules, vintage cars take to the streets, and hipsters reside.

Alila Marea Beach Resort

Leucadia State Beach (Beacon’s)

Pannikin Coffee &

Stone Steps

Street

Beach

Elijo State Beach

where to go

Leucadia State Beach, also known as Beacon’s Beach, is a protected beach of California with tall bluffs, in Encinitas. It is popular for swimming, surfing, fishing, and other beach activities. Stone Steps Beach is a little off-the-beaten-track and a popular surf spot. The city has it signed as “Stonesteps Beach Access”, but most people refer to it as Stone Steps. The other Leucadia beach is Grandview, also with tall bluffs and only accessible at low tide. Both Beacon’s and Grandview Beaches have parking lots.

D Street Beach is one block south of Moonlight State Beach in Encinitas. Moonlight has a parking lot with concession stands, the main lifeguard tower, volleyball courts and firepits. D Street access point has a great view of the ocean and stairs leading down to the sand.

Swami’s Surf Beach is a famous surfing mecca at the south end of downtown Encinitas. The park at Swami’s is a great vantage point for watching surfers and has shaded areas to enjoy a picnic as well. When the tide isn’t too high, you can walk south for quite a distance into San Elijo State Beach area. San Elijo offers camping, swimming, surfing, showers and picnicking. The narrow, bluff-backed stretch of sand has a nearby reef popular with snorkelers and divers.

South of San Elijo, Cardiff State Beach is the only Encinitas beach that allows dogs.

Visit

Visit Visit

Visit

Beacon’s Beach

Moonlight State Beach

Swami’s Beach

Cardiff State Beach

535 Encinitas Blvd Suite 116 Encinitas, CA 92024

Open Monday-Friday 9AM–5PM

Phone: (760) 753-6228

Leucadia

S Coast Hwy

Encinitas, CA 92024

Phone: (760) 942-2222

new app has many benifits for your business &

Customers won’t have to keep up with all those rewards cards

The rewards App works city-wide

Customize reward offers from your personal dashboard

Be a part of our Scavenger Hunts

Rewards are awarded using proximatey technology

Bring in new customers, and keep the old ones coming in

Analytics tracking of your potential customers

Keep customers informed of all special offers & discounts

The magazine promotes the smartphone app

Magazine is released bi-annually, in time for the Holiday Rush

In-App participation will remain valid for a 6-month period with options to extend into the next issue of the magazine

Sponsors for Bike Tours such as the ones shown on page 20, choose the level of interaction with your customer. Your team can:

enter a code on their phone

deliver prizes

customers check-in with their phones using beacon proximity technology.

Data from the Dashboard

Codes from the magazine will guide people to the waypoints, but the app keeps score and offers prizes and additional discounts and rewards.

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