Health Emergency to End (continued)

Training

Likewise, now is also the time to make sure you have the knowledge and training to speak with customers. Fortunately, LeClair has a wide range of events coming up later this month and throughout the spring and summer. From our Agent Breakfast Careers to the Driven Roadshows to Healthapalooza, you have a lot of opportunities to learn how to grow your business.

Insurance Marketing

When you think of insurance, there’s a pretty good chance you don’t immediately think of marketing. But, when you’re thinking of your business and how you can attract new customers, marketing is exactly what you should think about. And, since you’re in the insurance business, you need to think about “Insurance Marketing.”

You’re not selling cars or beer or skin care products. But what you are selling is even more dynamic. You are selling you – your personality… your knowledge… your ability to be there for people as the hometown local agent – and it takes marketing to get you in front of the people that want and need your services.

Nobody gets you like we do. LeClair has been in the insurance business for a long time, since 1931 to be exact. And, thanks to our direct relationship with Redlbl, a cutting-edge design firm that understands insurance agents like no other marketing firm, you have easy access to someone who can market you.

When it comes to marketing, you need to have “brand awareness.” It is the art of telling your story – who you are, what you know and what you can provide. Just as Wal-Mart brands itself as having everything you need in one store or the Mercedes-Benz logo symbolizes luxury, you need to present your brand. You may not have a logo that most of the world recognizes, but what you do have is knowledge about insurance plans that benefit those in your community. Redlbl knows how to brand you and tell your story. As they boldly and respectively state, “At every stage of the journey we make sure you have the goods to nudge otherwise ambivalent people from awareness to interest, desire and action.”

Your communities need you. And they need the knowledge you have. Maybe it’s time for you to get your brand in front of your communities with “Insurance Marketing.”

If you have questions on how Redlbl can help boost your business and get you in front of people who are looking for health insurance, email chris.birt@redlbl.com or call or text Chris at 612.220.3800.

Finally, if you have questions about the end of the public health emergency and how you can use it to your advantage, call us at 651.739.2010.