iphone app case study final

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Nancy Friedman Age: 43 Occupation: Tax Preparer Education: AA Degree in Accounting About: Nancy is a wife and a mother of two children who works Monday through Friday in an office setting. She enjoys travelling, but does not get very many opportunities to do so. Because of her lack of expendable income, work schedule, and her children’s schedule, when she does get the opportunity to go on vacation, she wants to make the most of it. Technical Use: Uses computers and her smartphone daily to browse online and use social media to connect with old friends. Does much of her shopping online, including vacation and ticket purchasing. She is comfortable using technology to create shortcuts in her life.

"My life can get so hectic, I want to enjoy my vaction"

Activities: Shopping, Scrapbooking, Spending time with family Motivation for using App: Nancy wants to make the most of her vacation to Seattle, and chose the Edgewater hotel for its history, beauty, and prime downtown location. While visiting the city, Nancy wants to ensure that her family gets to see all of the sights, and enjoy every luxury the hotel has to offer. Because her children will be staying at the Edgewater with her, Nancy does not have the time to spend trying to plan out activities herself. This app will help Nancy see all of the sights around Seattle, and enjoy the hotel’s features easily.


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