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Sep 30 - Oct 2, 2011 Providence, Rhode Island

WELCOME Here comes the daunting task of introducing an amorphous “conference” that even we can’t put our fingers on exactly. What started in 2008 as a project by a handful of Brown and RISD students who wanted to go beyond what their formal education had to offer has evolved into an “annual critically acclaimed conference” bringing in presenters and attendees from across the country and world. But it all began with four students and a desire to explore the real-world application of design to real issues. From this “A Better World by Design” was born - a platform to share, play, discuss, present, mull, eat, build, make. In only four years, the conference has grown immensely—from 300 attendees to 1,000 in 2010. But it’s not the numbers. It’s the connections, relationships, and ideas to be built. It’s asking expert panelists about architectural building standards, striking up conversation at the Saturday evening gala, questioning the business structure of a new social entrepreneurship venture, sharing YouTube clips over a picnic lunch, discussing a future project at the Sunday Better World Expo. But as much as we love this conference, we know it’s not just about the next three days. It’s about the next three years, the next three decades, the next three centuries—building a better future. We genuinely hope this weekend can be a part of that, inspiring and motivating for what’s to come. So get out there—open-mind and notebook handy. Don’t be shy. —The Better World Team



Brett Anders Brown ‘14

Hannah Burn Brown ‘12.5

Leah Chung RISD ‘14

Veronica Clarkson Brown ‘12

Daniel Goldberg Brown ‘13

Asad Hassan Brown ‘13

Paige Kirstein Brown ‘12

Ben Meyers RISD ‘13

Raaj Parekh Brown ‘13

Dan Rejto Brown ‘12

Ylan Vo Brown ‘12

Jillian Wiedenmayer RISD ‘12

Joanna Zhang Brown ‘13


Isaac Blankensmith RISD ‘13

Tino Chow RISD ‘09

Andy Cutler Cutler & Company

Steve Daniels Brown ‘10

Mike Eng RISD ‘09

Giles Holt RISD ‘13

Sharon Langevin Brown ‘09 Grad ‘11

Yan Liang Sim Brown ‘13


Tim Dingman Brown ‘11 Grad’12

CONTENTS Welcome 3 Committee 4 Contents 5 Friday Schedule & Map Workshops & Tours Speaker Session 1 Panel Session 1 Social Events Saturday Schedule & Map Panel Session 2 Speaker Session 2 Keynote Panel Workshops Social Events Sunday Schedule & Map Panel Session 3 Workshops

Special Features Speaker Session 3

A Better Conference Special Thanks Sponsors Full Map

6-7 8-10 11 12-13 14 16-17 18-19 20-21 22-23 24-27 28 30-31 32-33 34 - 36 37-39 40-41 42 - 43 44 46-47 49


FRIDAY, SEPTEMBER 30 2:45pm - 3:15pm

9:00am - 10:00am Registration and Breakfast RISD Museum Lobby

10:00am - 12:00pm


Center for Restorative & Regenerative Medicine Tour Depart from RISD Museum lobby City Farm Tour Depart from RISD Museum lobby Green Corridor Tour Depart from RISD Museum lobby Crafting Effective Sustainability Plans Workshop Metcalf Refectory C - RISD Think Wrong Workshop Metcalf Refectory A and B - RISD

12:00pm - 1:30pm Lunch + Gallery Exhibition RISD Metcalf A, B, C and Lobby

2:00pm Opening Remarks Metcalf Auditorium, Chace Center - RISD



Wolfgang Feist Metcalf Auditorium, Chace Center - RISD

3:15pm - 3:45pm Elizabeth Johansen Metcalf Auditorium, Chace Center - RISD

3:45pm - 4:15pm Energizer Break by Buy with Heart Moore Terrace - RISD

4:15pm - 5:30pm


Better Cities by Design Metcalf Refectory A - RISD Funding Platforms That Care Metcalf Refectory A and B - RISD Makeshift Design Metcalf Refectory B - RISD

7:30pm - 11:30pm Friday Social Event Anchor 42 Rice Street, Providence


RISD 1 3












Rhode Island School of Design 1 RISD Museum 2 Metcalf Refectory 3 Chace Center Metcalf Auditorium Moore Terrace


Workshops & Tours Center for Restorative and Regenerative Medicine Tour Cutting-edge medical technology and practices requires extensive research and user-testing. Dr. Lo, the Director of the Neuro Lab, will introduce participants to how robotics can assist veterans with rehabilitation and how brain scans help determine which techniques and designs are most effective. Dr. D’Andrea, the Director of the Gait and Motion Analysis Lab, will then lead a walk through her lab where infrared cameras are used to capture and analyze motion, and various powered prosthetic devices are studied. Dr. Albert Lo, Director of the Neuro Lab Dr. Susan D’Andrea, PhD, Director of the Gait and Motion Analysis Lab Friday, 10:00am - 12:00pm Departs from RISD Museum Lobby - RISD

City Farm Tour Urban farms, gardens and other innovative agriculture initiatives are sprouting up across American cities. City Farm, created in 1981, serves as a model for many of these fledgling operations. As a working model of sustainable, hyperlocal urban agriculture it demonstrates bio-intensive growing methods. Rich Pederson of Southside Community Land Trust will walk participants through the urban farm and neighboring community garden in the heart of Providence’s Southside, demonstrating possible solutions to current challenges of food security and conventional agricultural. Additionally, he will discuss the technical design of a bio-intensive urban farm and highlight the many interlinked factors that contribute to City Farm’s success. Rich Pederson, Southside Community Land Trust Friday, 10:00am - 12:00pm Departs from RISD Museum Lobby - RISD


Green Corridor Tour Developer John Jacobson will discuss the state of energy efficient building development using 28 Wolcott as his case study. Originally a jewelry factory, Jacobson transformed the space into Providence’s premier high performance building in 2008 without local tax breaks or incentives. Afterward, participants will visit The Steel Yard, a cornerstone of Providence’s art community. This revitalized industrial site, spanning over 3.5 acres of studio, exhibition and welding space, recently finished a landscaping project in which it cleaned up contaminated soil on a portion of its site. The result is a beautiful and inspiring public event space that showcases Providence’s industrial past while ushering in a future of creativity. Come experience how these two repurposed industrial sites may just point to the way to creating a sustainable built environment. John Jacobson, JTJ Investments Drake Patten, The Steel Yard Friday, 10:00am - 12:00pm Departs from RISD Museum Lobby – RISD

Crafting Effective Sustainability Plans Herman Miller will facilitate a strategic planning session on creating and improving sustainability plans for businesses and non-profits. Their “Perfect Vision” plan will be used as a case study. Attendees are recommended to bring outlines of their own sustainability plans for discussion. Diane Bunse, Herman Miller Friday, 10:00am - 12:00pm Metcalf Refectory C - RISD


Think Wrong The human brain tends to think along pre-determined linear thought pathways. Such linear thinking can inhibit true innovation and creative exploration. Project M will encourage and provide techniques for “thinking wrong” to generate new ideas and design directions to challenge the status quo. Participants will brainstorm design solutions to specific challenges within the fields of health care, transportation and education based on pre-conference suggestions. The Sunday morning Rapid Prototyping workshop will further develop the generated ideas in collaboration with any interested attendees. Note: This workshop is limited to 15 people: first-come, first-served. Marc O’Brien, Project M Ben Gaydos, GOODGOOD Karen Stein, GOODGOOD Matt White, Dirk+Weiss Friday, 10:00am - 12:00pm Metcalf Refectory A and B - RISD


Speaker Session 1 Wolfgang Feist Dr. Feist is the originator of the Passivhaus concept and methodology, one of the most rigorous standards for energy efficiency in buildings. He was founder and is current director of the Passivhaus Institut in Germany, as well as the Chair of Building Physics at the University of Innsbruck and head of scientific study groups on cost efficient passive houses and of the European Thermie research project CEPHEUS. Note: Dr. Wolfgang Feist will be presenting at “A Better World by Design� via teleconferencing. Friday, 2:45pm -3:15pm Metcalf Auditorium, Chace Center - RISD

Elizabeth Johansen As Director of Product Development at Design that Matters (DtM), Elizabeth guides the process of creating new products and services for the poor in developing countries. Using her engineering experience and design thinking background, she leads an array of resources for DtM including students, professional volunteers, and contractors to create designs with positive impact. Friday, 3:15pm - 3:45pm Metcalf Auditorium, Chace Center - RISD


Panel Session 1 Better Cities by Design In an ever-rapidly urbanizing world our generation must design cities that make better use of data and resources to create more efficient and sustainable systems. As we begin to design and build smart-grid infrastructure, what tools will create the link between infrastructure and human use of city systems? This panel examines how to increase quality of life with little to no development opportunity by engaging city residents in planning and self regulation of city systems. Maria Ebling, IBM Kaja Kuhl, Columbia University & youarethecity Willem Van Lancker, Google Moderated by Anne Tate, RISD Architecture Friday, 4:15pm - 5:30pm Metcalf Refectory A - RISD

Funding Platforms that Care Funding is all too often the roadblock preventing great ideas from becoming great realities. With more and more funding platforms popping up each day, which actually work? What sort of funding does your community or venture need? This panel brings together funding platforms for projects near and far, small and large. All these platforms are special because they do not simply raise money, but make a point to truly connect with their benificiares, and the greater community. Matt Severson, Melanie Coon, The Rhode Island Foundation Kipp Bradford, Maker Faire Moderated by Andy Cutler, Cutler & Company Friday, 4:15pm - 5:45pm Metcalf Refectory C - RISD PAGE 12

Makeshift Design: Learning from Informal Systems Two thirds of the world’s population works in the informal economy of unregistered and unprotected businesses. This panel will explore how the sector makes do with limited resources, as well as how to design products and services for proliferation in informal contexts. Myles Estey, Editor, Makeshift Magazine Gwen Floyd, Founder, Groupshot Ted Moallem, Founder, Blind-Lead Moderated by Steve Daniels, Researcher IBM Friday, 4:15pm - 5:45pm Metcalf Refectory B - RISD


Social Events Friday Night Mixer To cap off the first day excitement, Better World will host a mixer on Friday night at ANCHOR, a brand new office space created for start-ups and individuals focusing on design, architecture, and art. The mixer will put a spotlight on grassroots creativity and invention around the world with the theme “Makeshift Design.” An exhibit will bring together live examples and photographs of inventions created across the globe in the DIY spirit, with a particular focus on resource-constrained areas. Conference CoFounder Steve Daniels will launch Makeshift: A Journal of Hidden Creativity. In the spirit of Makeshift Design, entertainment will feature the Get Lively Experiment, a DJ that employs mobile, human-powered sound systems to activate people, places, and policy by “Bringing Bass to Public Space.” Food will be provided by local food trucks, including Mama Kim’s Korean BBQ, La Strada Wood Fired Pizza, Mijos Tacos, and the Providence Juice Company. Friday, 7:30pm - 10:30pm ANCHOR 42 Rice Street, Providence Shuttles will leave Brown for Anchor every 20 minutes from Faunce Arch.



SATURDAY, OCTOBER 1 3:45pm - 5:30pm

8:30am - 9:30am Registration and Breakfast Salomon Hall Lobby

9:30am - 10:45am |


Alternative Arts for Environmental Change Petteruti Lounge, Stephen Robert Campus Center Design Development Studio 3 - Granoff Center Entrepreneurial Networks Studio 2 - Granoff Center Socially Engaged Architecture Studio 2 - Granoff Center

10:45am - 11:00am Energizer Break Salomon Hall Lobby

11:00am - 12:30pm |


11:00 - 11:30am Panthea Lee Salomon Hall 101 11:30 - 12:00pm Rob Schuham Salomon Hall 101 12:00 - 12:30pm Trung Le Salomon Hall 101

12:30pm - 2:00pm Picnic Lunch Main Green / Sayles Hall (for rain)

2:00pm - 3:30pm Keynote Panel: Disaster Relief Salomon Hall 101



Art and Ecology: Positive Change Through Paper Making Workshop Kaspar Multi-Purpose Room, Stephen Robert Campus Center Design for America Workshop Studio 3 - Granoff Center GIS: An Introduction to Applying Data Mapping to Disaster Planning MacMillan Hall 105 Infographics in Today’s World: What, Why, and How Studio 2 - Granoff Center

3:45pm - 6:15pm Design Thinking for Social Innovation Workshop Studio 1 - Granoff Center

8:00pm - 12:00am Saturday Social Event Hope Artiste Village 1005 Main Street, Pawtucket























Brown University 4 Salomon Hall 5 Sayles Hall 6 Main Green 7 Granoff Center 8 MacMillan Hall 9 Faunce Stephen Robert Campus Center Petteruti Lounge Kaspar Multi-Purpose Room The Underground PAGE 17

Panel Session 2 Alternative Arts for Environmental Change This panel examines the role of performance and the interactive arts in educating and mobilizing around critical environmental issues, both at the creative and production end. Theater producers, performance artists, and curators will frame this participatory discussion of sustainability and interdisciplinary work. Hal Fickett, Green Theatre Collective Amy Lipton, ecoartspace Aviva Rahmani, Ecological artist Moderated by Adam Kotin, Brown Center for Environmental Studies Saturday, 9:30am - 10:45am Petteruti Lounge, Stephen Robert Campus Center - Brown

Design Development Designing for any client is difficult. Designing for a client that lives in a culture totally unlike your own is nearly impossible. Good design can spur positive development and change lives, but only if executed properly. This panel will discuss the key tenets that are critical to this work by using the lens of mistakes and failure. Noel Wilson, Catapult Design Patrice Martin, Jason Severs, Frog Design Moderated by Daniel Sobol and Elizabeth Keen, Continuum Innovation Saturday, 9:30am - 10:45am Studio 3, Granoff Center – Brown


Entrepreneurial Networks Young Entrepreneurial Networks examines the unique opportunity that a network of highly creative entrepreneurially minded people can bring to further the use of design and technology. With a specific focus on social entrepreneurship this panel brings together the leaders of some of the world’s most innovative networks to further the discuss the future of these networks and their possible interrelationships. Mathias Holzmann, Palomar5 Blair Miller, Acumen Fund Adriana Pentz, StartingBloc Fabian Pfortmuller, Sandbox Victoria Schramm & Dylan Reid, Kairos Society Facilitated by Giles Holt Saturday 9:30am - 10:45am Studio 1, Granoff Center – Brown

Socially Engaged Architecture The Socially Engaged Architecture Panel looks at the impact of small, built, works in underserved or neglected communities and the power that design has to change people’s opinions of themselves and their surroundings. Our panelists all bring different angles to the discussion with a common understanding of the challenges and rewards that design-build processes can play in community engagement and outreach. Silvia Acosta, RISD Architecture Elena Barthel, Rural Studio Michael Murphy, Mass Design Saturday, 9:30am - 10:45am Studio 2, Granoff Center – Brown


Speaker Session 2 Panthea Lee Panthea Lee is the co-founder of Reboot, a firm dedicated to improving the services, programs, and investments of socially minded institutions. Panthea’s work focuses on the practical applications of design and technology in international development. Specializing in design research, she has conducted field studies in countries such as Afghanistan, Indonesia, Jordan, and Suriname, working on diverse issues from education to financial inclusion to governance reform. Saturday, 11:00am - 11:30am Salomon Hall 101 - Brown

Rob Schuham Rob Schuham is a strategist and creative writer who cofounded The FearLess Revolution, tapping into a network of experts and consumers who are driving transparency among global enterprises. He also launched COMMON, a collaborative network for rapidly prototyping social ventures and sharing social wealth. Saturday, 11:30am - 12pm Salomon Hall 101 - Brown


Trung Le Trung Le is a pioneer of Cannon Design’s education practice and has an incessant energy and passion for learning. As the lead designer for Cannon Design’s education group, he creates spaces that encourage student inquiry and imagination and offer students a sense of what it means to be a part of a global community. Saturday, 12:00pm - 12:30pm Salomon Hall 101 - Brown


Keynote Panel: Disaster Relief This panel will frame a central discussion at A Better World by Design this year on building for the future in the wake of disasters, led by individuals and representative organizations that have had extensive experience working in major disaster sites and devastated communities including New Orleans, Haiti, Sri Lanka, and Japan.  We hope to bring interdisciplinary perspectives to identify physical, political, cultural, and economic opportunities as well as barriers in implementing rehabilitation and systems-level change strategies.  By exploring the range of work needed from short-term relief to long-term reconstruction and emergency preparedness, this inclusive discussion aims to address a variety of stakeholders and key players in disaster relief from impacted residents to the role of government, NGO’s, professionals, and the built environment. Saturday, 2:00pm - 3:30pm Salomon Hall 101 - Brown

Kate Stohr (Moderator) Kate Stohr, co-founder of Architecture for Humanity, has been instrumental in coordinating design services and bringing in more than $4 million for community development and rebuilding in the wake of the Southeast Asia Tsunami and Hurricane Katrina. As a former journalist, Stohr brings a background in project management, website development and a strong understanding of urban planning issues to the organization.


David Perkes David Perkes is the founding director of the Gulf Coast Community Design Studio, a professional outreach program of Mississippi State University College of Architecture, Art + Design. The design studio was established in Biloxi, Mississippi soon after Hurricane Katrina to provide planning, landscape and architectural design support to Gulf Coast communities and non-profit organizations.

Peter Haas Since founding AIDG, an NGO that supports small infrastructure companies in Haiti and Guatemala, in 2005, Peter has become an active voice for poverty issues, speaking at the World Bank, Harvard, MIT and other forums on technology, entrepreneurship and SME finance.

Dominique Toussaint Mr. Toussaint is Chairman of the Board of Mobilize for Haiti, a not-for-profit organization formed to dramatically increase Haiti’s emergency preparedness, to build a 911 style emergency dispatch system and to promote adoption of a national emergency plan for the Republic of Haiti. Toussaint was appointed Manager of The Command Center at the Embassy of Haiti by Ambassador Raymond Joseph. He is Vice President of the Board of The Haiti Renewal Alliance and a member of the Haiti Redevelopment and Reconstruction Task Force.


Workshops Art and Ecology: Positive Change Through PaperMaking Professor and Artist Mary Hark leads a hands-on investigation into the intersection between material choices, art, ecology and  paper-making. A presentation of Hark’s ongoing work in Ghana crafting paper from local invasive plant species will lead to a discussion of how material choices can have positive or negative social and environmental impacts. Participants will also be led through the process of making paper and will each leave with their own handmade piece. Note: This workshop is limited to 15 people: first-come, first-served. Mary Hark, Department of Design Studies, University of Wisconsin - Madison Saturday, 3:45pm-5:30pm Kasper Multi-Purpose Room, Stephen Robert Campus Center – Brown


Design for America: Strategies and Actions for Social Change An interdisciplinary environment is often sought in today’s design world, but what design methods are most effective in such an atmosphere? How does this open-minded spirit carry into the actual process of working through a design challenge? In this hands-on, high-energy workshop, the Brown/RISD Design for America studio will run through the steps of user research, brainstorming, and mock-ups to tackle local and social issues with a real problem and actual users. DFA is a nation-wide network of studentled studios creating local and social impact through interdisciplinary design. The efforts during this workshop will be used as a foundation for DFA’s ongoing project throughout the fall term, so come contribute to the success of Design for America in Providence! Aaron Horowitz, Northwestern DFA Studio Annie Wu, RISD/Brown DFA Studio David Emmanuel, RISD/Brown DFA Studio Sophia Yang, RISD/Brown DFA Studio Saturday, 3:45pm-5:30pm Studio 3, Granoff Center – Brown


GIS: An Introduction to Applying Data Mapping to Disaster Planning GIS Instructor Lynn Carlson will guide attendees through the basics of Geographic Information System (GIS) software, giving them the tools to apply it to their own line of work. In addition to discussing how GIS and other data mapping tools can help with participants’ own projects, concrete examples will be given of how GIS is used to plan for sea level rise and natural disasters. Note: This workshop is limited to 10 people: first-come, first-served. Lynn Carlson, GIS Manager, Brown Saturday, 3:45pm-5:30pm MacMillan Hall 105 – Brown

Design Thinking for Social Innovation “Design Thinking” or the practice of applying the design process toward a myriad of problems is being thrown around a lot these days. But can it be applied toward social innovation? How do we even know if we are trying to solve the right problems in the first place? Led by Continuum, this handson workshop will take participants through the design thinking process as we apply it together to address a complex social problem. Come ready to collaborate, and use both critical and creative skills. We encourage participants with both design and non-design backgrounds to join! Note: This workshop is limited to 25 people: first-come, first-served. Daniel Sobel, Continuum Design Jenny Liang, Continuum Design Saturday, 3:45pm-6:15pm Studio 1, Granoff Center – Brown


Infographics in Today’s World: What, Why, and How Infographics have captured our minds and imaginations as we are increasingly exposed to facts, data, and visual traffic. As they have done over the centuries under various guises, today’s infographics help us distill information, provide additional analysis, reveal patterns, and facilitate comparisons. They communicate what words and numbers can’t easily do alone. This workshop will introduce you to what it takes to build a compelling infographic. We will review the basic resources for knowledge and inspiration like websites, books, and online lectures; explore tools such as charts, timelines, and maps; discuss principals of design such as hierarchy of information, color, and size. We will analyze a scenario and its data sets, and sketch out thematic ideas in small groups. Participants from all walks of life are welcome! Note: This workshop is limited to 15 people: first-come, first-served. Julia Vakser Zeltser, Hyperakt Saturday, 3:45pm-5:30pm Studio 2, Granoff Center – Brown


Social Events Saturday Evening Gala The Saturday Evening Gala will bring together conference participants in a relaxed, elegant atmosphere: the Solarium at Hope Artiste Village. The space has a rich history. It was built in phases beginning in 1899, used as a webbing mill through World War II, and then converted to a candy and plastics factory. After several decades of abandonment, the building was repurposed by real estate development company Urban Smart Growth. Our event will take attendees on a journey through the history of the space and the revitalization of Providence and Pawtucket. Part of Sasaki’s “Urban Fabric” exhibit will be on display. Photos, entertainment, and food will all connect to the chronology of the American City — its industrialization and rise, decay and decline, and recent revitalization. A dueling piano show will kick off the event, and the later hours will feature audio/video DJ Dave Allyn. Be prepared for a delicious array of food provided by Whole Foods Market and a “farm-to-table” bar, featuring local cocktails courtesy of Millonzi Fine Catering. Saturday, 8:00pm - 11:00pm Hope Artiste Village 1005 Main Street, Pawtucket Shuttles will leave Brown for Hope Artiste Village every 20 minutes from Faunce Arch.


SUNDAY, OCTOBER 2 11:00pm - 2:00pm

8:30am - 9:30am Registration and Breakfast Salomon Hall Lobby

9:30am - 10:45am |


Graphics That Inspire Studio 1 - Granoff Center Health Research and Design Studio 3 - Granoff Center Research in the Future of Zero Energy Architecture Studio 2 - Granoff Center Urban Access to Food Petteruti Lounge, Stephen Robert Campus Center

10:45am - 11:00am

Lunch Main Green / Kasper Multipurpose (for rain)

2:00pm - 3:30pm


2:00 - 2:30am Kirk Sorensen Salomon Hall 101 2:30 - 3:00pm John Fetterman Salomon Hall 101 3:00 - 3:30pm Steven Bingler Salomon Hall 101

Conference Closing Salomon Hall 101 WORKSHOPS

Eco-Design: Putting Sustainable Design Strategies into Practice Studio 1 - Granoff Center Innovation Research Petteruti Lounge, Stephen Robert Campus Center Rapid Prototyping Sayles Hall Small Business Marketing Studio 2 - Granoff Center Working the Web for Social Innovation Studio 3 - Granoff Center


12:30pm - 2:00pm

3:30pm - 4:00pm

Energizer Break Salomon Hall

11:00am - 12:30pm |

Better World Expo Sayles Hall and Main Green























Brown University 4 Salomon Hall 5 Sayles Hall 6 Main Green 7 Granoff Center 8 MacMillan Hall 9 Faunce Stephen Robert Campus Center Petteruti Lounge Kaspar Multi-Purpose Room The Underground PAGE 31

Panel Session 3 Graphics That Inspire Effective images can educate about important issues and spur action all over the world. Meanwhile, other images do not garner even a second look from readers. What sets apart the dynamic from the ordinary? The panelists will discuss their original work that inspires and the strategies they employ to put it together. Julia Vakser Zeltser, Hyperakt Scott Stowell, Open Lindsay Kinkade, Little Giant Steve Duenes, New York Times Moderated by John Caserta, The Design Studio Sunday, 9:30am - 10:15am Studio 1, Granoff Center - Brown

Health Research and Design In the fast paced hospital setting, health professionals must focus solely on administrating treatment. However, a patient’s health upon leaving the hospital depends not only on which pill he/she is prescribed, but on his/her entire patient experience. This panel focuses on the design research of this experience and the resulting solutions that improve patient health and happiness. Whitney Hopkins, Smart Design Michael Murphy, Mass Design Krisa Ryan, Independent Service Designer, Project RED at Mayo Clinic Center for Innovation Moderated by Jon Campbell, Continuum Innovation Sunday, 9:30am - 11:15am Studio 3, Granoff Center - Brown


Research in the Future of Zero Energy Architecture Rather than taking the traditional route of discussing energy efficient architecture by looking at current standards and trends within the building sector this panel will examine emergrnt technologies that may shape our future world. This panel brings together vary different disciplines within architecture that are on the cutting edge of emergent technology to develop a new perspective that is able to view a full system approach to zero-energy Architecture. Alexander Felson, Yale University Erin Rhae Hoffer, Autodesk Peter Yeadon, Decker Yeadon Moderated by Dror Benshetrit, Studio Dror Sunday, 9:30 - 10:45am Studio 2, Granoff Center - Brown

Urban Access to Food As the cities continue to grow in population, more and more city dwellers lack access to fresh, healthy food. This panel focuses on the innovative design of programs and physical spaces that tackle this problem in America’s urban areas. Panelists will talk about their specific successes in the realm, with a focus on what it takes to get these programs off the ground and running. Anastasia Congdon, Rhode Island School of Design Lucy Flores, Food Corps Sarah Lester, Farm Fresh Rhode Island Katherine Brown, Southside Community Land Trust Moderated by Enrique Martinez, Rhode Island School of Design Sunday, 9:30am - 11:15am Petteruti Lounge, Stephen Robert Campus Center - Brown


Workshops Eco-Design: Putting Sustainable Design Strategies into Practice Sustainable design concepts such as whole systems thinking, green materials selection, and energy efficient design can seem complicated and daunting to any designer or engineer—but they don’t have to be. In this workshop, Autodesk sustainable design program manager Dawn Danby and RISD faculty Craig Provost take these complex eco-design strategies and break them down into simple decision making processes to help you identify and minimize the environmental impact of your work. Join them as they introduce easy ways to bring sustainability considerations into your designs and give you the opportunity to put these principles into practice. Dawn Danby, Autodesk Craig Provost, Department of Industrial Design, RISD Sunday, 11:00am - 12:30pm Studio 1, Granoff Center – Brown

Innovation Research Join Kipp Bradford and Lisa DiCarlo – entrepreneurs, teachers and co-founders of the Field School for Social Innovation – as they guide an investigation into innovation research. Good solutions start with clearly defined problems. But how do you define those problems and move on from there? Learn and experience the tools, techniques and processes that successful design consulting companies such as IDEO and Smart Design utilize everyday in clarifying challenges and creating effective innovation. Kipp Bradford, Brown University School of Engineering Lisa DiCarlo, The Field School for Social Innovation Sunday, 11:00am - 12:30pm Petteruti Lounge, Stephen Robert Campus Center – Brown PAGE 34

Rapid Prototyping New faces and perspectives are invited to further develop the design ideas brainstormed in Friday’s Think Wrong session. Participants will work together to produce visualized and tangible ideas that address specific issues in the fields of health care, transportation and education. Individuals and teams will then have the opportunity to present these rapid prototype objects at the Expo, displaying the potential of their ideas while gaining valuable feedback. Marc O’Brien, Project M Ben Gaydos, GOODGOOD Karen Stein, GOODGOOD Matt White, Dirk+Weiss Sunday, 11:00am - 12:30pm Sayles Hall – Brown

Why Status Quo is Status No An exciting exploration into your business. Come discover opportunities that you never knew existed within your own customer base. Learn how taking a different approach to customer management and marketing can have a positive effect on your business. Jeff O’Neill, TWOBOLT Sunday, 11:00am - 12:30pm Studio 2, Granoff Center – Brown


Working the Web for Social Innovation Social media are not only connecting Tweets, Friends and LinkedIn networks, they are also helping to connect funders, tools, skills and volunteers to social innovation projects around the world. But how do you determine if Kickstarter, Kiva, LoudSauce, or Public Architecture are right for your work? Charlie Cannon, RISD Professor and co-founder of the Alabama Innovation Engine, will introduce participants to these tools and work with you to identify which sites may best advance your own projects. Note: This workshop is limited to 15 people: first-come, first-served. Charlie Cannon, Department of Industrial Design, RISD Sunday, 11:00am - 12:30pm Studio 2, Granoff Center – Brown

SPECIAL FEATURES Better World Expo The Better World Expo is a place to share ideas, projects, and products - in whatever stages of development - with the greater Better World community. The Expo is open to anyone (students, companies, start-ups, etc.) It is an eclectic and inspiring collection of passions - come and check it out! Sunday, 11:00am - 2:00pm Sayles Hall and Main Green - Brown

Emergency Shelter Design and Distribution Explore the full-scale emergency shelters of Shelter Box, Studio Dror, Shelter 2.0, and Decadome as they discuss the principles behind shelter design and the challenges of distributing them throughout disaster-torn areas. Arrive early to help construct and erect the innovative structures, which will be displayed at the Better World Expo. Sunday, 11:00am - 2:00pm Main Green – Brown


Better World Lounge When the endless commotion of innovation that is A Better World by Design gets to be too much for you, take a break in the lounge. The Better World Lounge is a place to relax. You can sit down, check email, and chat with other conference attendees and presenters. Free coffee will be provided by Coffee Exchange, a sustainable coffee shop located on Wickenden Street in Providence. The lounge, located in “The Underground” (in the Stephen Robert Campus Center), will be open until 6:00pm on Saturday and 4:00pm on Sunday. Coffee will only be available on Saturday.

DCi Challenge The DCi Challenge is the consumer product design challenge that A Better World by Design, in conjunction with Decor Craft Inc. (DCI), hosts annually in the winter months. Open to all designers from around the globe, this year’s challenge aims to inspire innovators from multidisciplinary backgrounds to create a tangible product that brings people into the great outdoors. Finalists will present before the keynote speaker, and will also exhibit at the Better World Expo. Saturday, 2:00pm Salomon Hall 101 - Brown


Better World Challenge Open to students everywhere, the Better World Challenge inspires young innovators, from multidisciplinary backgrounds, to solve a social problem. This year’s challenge asked participants to re-imagine coastal communities facing increasing threats from coastal erosion and climate change. The Better World Challenge winner will be rewarded $1,000, the opportunity to showcase their design and will work with acclaimed non-profit, Save the Bay, to advance their vision. The BWC winner will be chosen by our celebrated judging panel: Kevin Flynn, Director of Rhode Island State Planning Aidan Petrie, Save The Bay Board Member, Professor of Industrial Design Fred Presley, Matunuck Representative, Planner, founder of PathTree Finalists will present and the winner will be announced at Friday’s Opening Ceremonies. Friday, 2:00pm Metcalf Auditorium, Chace Center - RISD


Speaker Session 3 Kirk Sorensen Kirk Sorensen is a co-founder of Flibe Energy and currently serves as President and Chief Technical Officer. Kirk has been a public advocate for thorium energy and liquid-fluoride thorium reactor (LFTR) technology as an alternative energy source for many years. Sunday, 2:00pm - 2:30pm Salomon Hall 101 - Brown

John Fetterman As Mayor of Braddock, Pennsylvania, Fetterman has drawn international attention in trying to revitalize its economy. He founded the non-profit Braddock Redux, and following his election, initiated youth and art programs, transforming much of the town’s mostly ruined buildings and poor economy to community centers, active art space, and urban farms. Sunday, 2:30pm - 3:00pm Salomon Hall 101 - Brown


Steven Bingler Steven Bingler is the founder and President of Concordia, a planning and architectural design firm based in New Orleans and Pasadena. Steven has undertaken projects focused principally on the planning and design of environments for living and learning as hubs for community revival. Sunday, 3:00pm - 3:30pm Salomon Hall 101 - Brown


A BETTER CONFERENCE Composting Environmental sustainability is one of the fundamental values of the Better World by Design community. We are moving towards eliminating waste from the conference. We’re beginning with our food system: this year’s daytime food events are zerowaste events. Our food system is now completely designed around local food and composting. All pre-consumer and post-consumer byproducts from the conference are transported in MORPH bins (designed by former RISD student Michael Bradlee) to a composting facility run by PF Trading in East Freetown, MA. Plates, bowls, forks, knifes, spoons, and cups used at the conference are all biodegradable. We encourage attendees to “bring your own mug” to reduce demand for disposable beverage containers.

Food Design The food for A Better World by Design 2011 has been conscientiously designed to reflect our values. Our mission is to provide nourishing, delicious, and exciting food that reflects values of sustainability and equitable treatment of humans and animals; celebrates local culture and diversity; encourages communication and does not create waste. To this end, we have selected food that is locally sourced, sustainably produced, and compostable in presentation. Conference meals and energizer breaks are provided by RISD Catering, Brown Catering, Social Enterprise Rhode Island’s “Buy with Heart” campaign, Whole Foods, and several food trucks, including Clover Food Lab, Mama Kim’s Korean BBQ, La Strada Wood Fired Pizza, Mijos Tacos, and Providence Juice Company. Each of these caterers emphasizes local ingredients and implements sustainability practices in line with the ideals of A Better World by Design. PAGE 42

Bottles, Badges, and Bags No bottled water is served at A Better World by Design; we serve only delicious Providence tap water. (In 2009, the Environmental Working Group ranked big cities by the quality of their water and placed Providence second in the nation.) The badges used at A Better World by Design are biodegradable and will be composted along with the food waste. In addition, this year’s tote bags are unique in that they are made from street banner material, which are reclaimed and brought to life again via upcycling.

Recycling and Creative Resource Use All papers and plastics used at the conference are recycled. All printing needs have been printed on Mohawk Fine Papers, the world’s most comprehensive line of recycled and environmentally-friendly papers. Each paper is made with postconsumer fiber and the company contributes to renewable energy offsets. Both evening social events are taking place at redeveloped spaces. Furthermore, the Friday Night Mixer highlights sustainable design innovation in the face of resource scarcity through its exhibit on global creativity.

SPECIAL THANKS Holley Atkinson Mary Bergeron Corinna Borden Michael Bradlee Evan Brooks Andy Cutler Teri Daniels Asher Dunn Damian Ewens Matt Grigsby Roni Kabessa Stephen Lane Tobias Lederberg RISD OSL Brown SAO Volunteers




















Rhode Island School of Design 1 RISD Museum 2 Metcalf Refectory 3 Chace Center Metcalf Auditorium Moore Terrace








Brown University 4 Salomon Hall 5 Sayles Hall 6 Main Green 7 Granoff Center 8 MacMillan Hall 9 Faunce Stephen Robert Campus Center Petteruti Lounge Kaspar Multi-Purpose Room The Underground















Designed by Leah Erica Chung Content & Editing by 2011 Committee

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