An aspect of the website was that we had blogs updated on a weekly basis from people within Transition and guest bloggers. We had the following hits on our blog posts: Page
Page Views
Blog homepage Common Cause Green Week is on its’ way Flying Home for the Holidays Transition Gets Funded (Redux) What the UN*FC
86 82 69 55 55 743
Unique Page Views 68 74 48 45 46 42
Avg. Time on Page 00:00:57 00:04:37 00:01:49 00:02:06 00:03:48 00:04:34
Social Networking The Transition website was built to be fully integrated with both Facebook and Twitter and we have been utilising these networks for the project. Facebook was a particular success this year with 248 people liking the page. There were 181 people talking about us with our weekly total reach at 5,617. Facebook has two analytics applications, so from 1st January 2012 – 27th March 2012 we had 1278 wall and timeline views and prior to the 1st January we had the following page views:
Our most ‘viral’ post on Facebook was photos of the 600 Trees for 600 Years tree planting event in March 2012 followed by Interhall Energy competition results. Twitter was also used extensively in the project and we now have 198 followers on this platform. Mailing list/Newsletters The Transition mailing list has 350 people on it currently. We have sent out 12 newsletters with open rates of between 5.32% - 13.25% per newsletter. Printed publicity We have had two articles published in the St Andrews in Focus magazine which is a community publication within the town. We have also had mentions in The Saint, which is a student newspaper run out of the Students’ Association. We have additionally taken out two advertisements in The Saint for carsharing and waste. 33