Welcome to Earthrise
As a young person facing the current climate crisis on top of a global pandemic, it can be extremely overwhelming and hopeless at times to see the world falling apart in front of your very own eyes, especially when you feel like there isn’t much you can do to make a difference. Unfortunately, that is why a lot of people choose to turn their heads and let other people in the higher ranks with more power make the decisions – it is simply because they feel like them changing their lives, as singular individuals, will not tip the earth back into the right direction. Enter the London-based media company Earthrise Studio – a community and online platform with the mission to communicate the climate crisis to the next generation of activists and to show us all that there are always ways for everyone to save the planet.
Formally launched on the 3rd of July by the twin brothers Jack and Finn Harries and filmmaker Alice Aedy, Earthrise Studio aims to “tell a new narrative” and “reframe the climate crisis as a social justice issue”. It’s a company the world could not possibly need any more than right now, which is proven by their Instagram profile already boasting over 100.000 followers, just five months after their launch. But, naturally, Earthrise didn’t come out of nowhere – while Jack and Finn are most known for being YouTube royals, already having gained a massive following with their travel YouTube channel ‘JacksGap’ back in 2011, Alice Eady has been part of the forefront of Extinction Rebellion for the past few years and is famous for her work as a documentary photographer and filmmaker. It comes as no surprise therefore that the trio has devoted most of their time to raising awareness of the current climate crisis, with Earthrise Studio being the epitome of that exact mission. With over a year in the making, the company aims to harness their online audience and devoted community to build a platform that can infuse climate activism with a strong sense of diversity and optimism. Whereas a lot of other platforms and media companies like to focus on all the doom and gloom around climate change, Earthrise builds on a rather positive bent to serve as a place of ease in a world haunted by eco-anxiety. For that, it has always been important for the trio to 24
