2. Engaging Lichfield – Methodology

• This report presents the key recommendations for the design of the Birmingham Road site following ‘wide’ and ‘deep’ community engagement with residents and stakeholders in Lichfield, between April 2022 to March 2023.

• The results have emerged from online comments on the Create Communities platform, three community engagement events and workshops, interviews with Lichfield stakeholders, and an open ‘drop-in’ space for members of the public to leave comments.

• The output will make up the design brief and we suggest turning it into a concise, site-specific design code to ensure the site is delivered following the community’s brief as closely as possible.

Create Communities digital map survey: engaging ‘wide’

• We identified fixed points on a digital map with a representative selection of buildings and places that represent a cross section of the character of Lichfield. Respondents were asked questions about the fixed points. There were 5,747 responses to this part of the survey.

Community engagement events: engaging ‘deep’

• We held three in-person engagement events and workshops in Lichfield talking to members of the public on Lichfield and the Birmingham Road site through visual preference surveys and discussions. A total of approximately 300 people attended.

Stakeholder interviews: engaging ‘deep’

• One-to-one interviews were also held with several key stakeholder organisations and individuals in Lichfield, discussing Lichfield’s character and potential for the Birmingham Road site. In total we held 12 interviews.